Crazy Like a Firefox
Marketing

Crazy Like a Firefox

22y Rebecca Lieb

Crazy Like a Firefox

Imagine 25,000 customers who love your product so much, they organize to launch one of the biggest viral campaigns in history -- and pay for your adve...

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The Latest in Rich Media Technology
Marketing

The Latest in Rich Media Technology

22y Rob Graham

The Latest in Rich Media Technology

What's new in rich media technology? This roundup from AD:TECH won't disappoint. Read More...

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FTC's Summit Energizes E-Mail Players
Media

FTC's Summit Energizes E-Mail Players

22y Kevin Newcomb

FTC's Summit Energizes E-Mail Players

Attendees at the FTC's E-mail Authentication Summit came away ready to take action, with a positive view of the future. Read More...

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Reconcile Rising SEO Costs With ROI
Analytics

Reconcile Rising SEO Costs With ROI

22y Bryan Eisenberg

Reconcile Rising SEO Costs With ROI

As organic optimization costs rise, don't abandon common sense in favor of keyword position. Sometimes, a prime position in search listings actually h...

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Pfizer Extends Campaign on MSN Video Into 2005
Media

Pfizer Extends Campaign on MSN Video Into 2005

22y Rob McGann

Pfizer Extends Campaign on MSN Video Into 2005

Decision based on study claiming streaming online video 'as effective as television.' Read More...

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AOL, Kayak to Build Travel Search Site
Media

AOL, Kayak to Build Travel Search Site

22y Pamela Parker

AOL, Kayak to Build Travel Search Site

America Online has partnered with and taken a minority investment in travel search player Kayak Software. Read More...

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Execs & Accounts for November 12, 2004
Media

Execs & Accounts for November 12, 2004

22y Zachary Rodgers

Execs & Accounts for November 12, 2004

BBC tapped Nielsen//NetRatings and SageMetrics for traffic analysis; Stein Rogan + Partners launches campaign for SchoolNet; Florida theme park advert...

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New MSN Search Beta Gets Local, Personalized
Media

New MSN Search Beta Gets Local, Personalized

22y Pamela Parker

New MSN Search Beta Gets Local, Personalized

The new engine plays catch-up with Yahoo!, Google and Ask Jeeves. Read More...

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After Years of Turbulence, Internet Advertising Comes of Age?
Media

After Years of Turbulence, Internet Advertising Comes of Age?

22y Rob McGann

After Years of Turbulence, Internet Advertising Co...

Q3 DoubleClick trend report indicates sector-wide stabilization across a number of data points. Read More...

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MSN Search Team Blogs, Admits Bugs
Media

MSN Search Team Blogs, Admits Bugs

22y Pamela Parker

MSN Search Team Blogs, Admits Bugs

Following in the footsteps of its rivals, the team behind the search engine beta opens a new conduit of communication. Read More...

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Tapping the Mom Market
Media

Tapping the Mom Market

22y Tessa Wegert

Tapping the Mom Market

Moms control the purse strings -- to the tune of a trillion dollars annually. Tips for reaching this critical and influential audience online. Read Mo...

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EBay Buys Dutch Classifieds Site for $290M
Media

EBay Buys Dutch Classifieds Site for $290M

22y Pamela Parker

EBay Buys Dutch Classifieds Site for $290M

The company says it's gaining a firmer foothold in the Netherlands. Read More...

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A Closer Look at Google Desktop Search
Search

A Closer Look at Google Desktop Search

22y Danny Sullivan

A Closer Look at Google Desktop Search

Google Desktop Search allows people to scan their computers for information the same way they use Google to search the Web. Its ease of use and how it...

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Google Launches Program for Ad Pros
Media

Google Launches Program for Ad Pros

22y Kevin Newcomb

Google Launches Program for Ad Pros

UPDATE: New program helps SEMs and agencies manage multiple AdWords accounts for clients. Read More...

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WhiteRunkle, Modem Media UK Win Eyeblaster Awards
Media

WhiteRunkle, Modem Media UK Win Eyeblaster Awards

22y Zachary Rodgers

WhiteRunkle, Modem Media UK Win Eyeblaster Awards

The agencies were recognized for their creative work at yesterday's fourth annual Eyeblaster Awards. Read More...

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Behavioral Matchmaking, Part 2: Search and Behavioral Targeting
Data insights

Behavioral Matchmaking, Part 2: Search and Behavioral Targeting

22y Andy Chen

Behavioral Matchmaking, Part 2: Search and Behavio...

Imagine applying search data to behavioral marketing. Part 2 of a series on the potential future applications of behavioral targeting. Read More...

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The Professor and the Adman
Media

The Professor and the Adman

22y Zachary Rodgers

The Professor and the Adman

Dr. David Crystal is a renowned linguist and editor of encyclopedias. He's also the brain and brawn behind a promising new contextual advertising prod...

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U.S. Online Travel Market to Soar
Marketing

U.S. Online Travel Market to Soar

22y Rob McGann

U.S. Online Travel Market to Soar

Overall growth predicted to rise 70 percent, while online managed business travel expected to almost triple in the next five years. Read More...

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Microsoft Ready to Debut Search Engine
Media

Microsoft Ready to Debut Search Engine

22y Pamela Parker

Microsoft Ready to Debut Search Engine

The company is expected to release its long-awaited home-grown search technology tomorrow. Read More...

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Execs & Accounts for November 10, 2004
Media

Execs & Accounts for November 10, 2004

22y Zachary Rodgers

Execs & Accounts for November 10, 2004

AKQA names a global creative director; CoolSavings hires a senior VP of marketing; Tacoda appoints a CFO and privacy officer. Read More...

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Dirty Little Secrets
Marketing

Dirty Little Secrets

22y David Cohen

Dirty Little Secrets

Business may better, but online advertising's got a long way to go. A look at some of the industry's major stumbling blocks. Read More...

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SKYLIST
Email

SKYLIST

22y Team ClickZ

SKYLIST

SKYLIST is an e-mail service provider and software development company specializing in highly targeted, customizable e-mail marketing tools. Read More...

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Optimost Debuts Service to Help Sites Optimize By Segment
Media

Optimost Debuts Service to Help Sites Optimize By Segment

22y Kevin Newcomb

Optimost Debuts Service to Help Sites Optimize By ...

Real-time, multi-variable testing helps marketers understand conversion. Read More...

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Amazon Debuts Short Film Series for Holidays
Media

Amazon Debuts Short Film Series for Holidays

22y Pamela Parker

Amazon Debuts Short Film Series for Holidays

'Amazon Theater' will be sponsored by Chase. Read More...

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AOL Shake-Up to Result in Four Divisions
Media

AOL Shake-Up to Result in Four Divisions

22y Pamela Parker

AOL Shake-Up to Result in Four Divisions

UPDATE: The company reorganizes to be faster at decision making. Read More...

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Local Targeting: The Old-Fashioned, Easy Way
Media

Local Targeting: The Old-Fashioned, Easy Way

22y James Hering

Local Targeting: The Old-Fashioned, Easy Way

If Internet Yellow Pages aren't part of your media plan, it's time for another look. Read More...

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TypePad Bloggers to Get Contextual Ads
Media

TypePad Bloggers to Get Contextual Ads

22y Kevin Newcomb

TypePad Bloggers to Get Contextual Ads

Six Apart plans to integrate Kanoodle's content-targeted text ads into its hosted blog service. Read More...

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