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View articleMedia buyers like the idea of I/PRO's Web site audits so much, they're willing to reward sites that are audited. Read More...
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View articleUPDATE: The Baby Bell renewed a multi-year contract with Yahoo! for co-branded DSL services, and signed a 10-year, $400 million deal to use Microsoft'...
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View articleTen years on, and most e-mail marketing programs still suck. Here’s why. Read More...
View articleGames are beating the box office and are set to become the hot new ad medium -- just as soon as we work out a few kinks. Read More...
View articleThe business publisher agrees to buy MarketWatch for $463 million. Read More...
View articleGames and devices hitting the shelves this holiday season dictate more than 2004 marketing budget allocation. They'll shape the campaigns of 2005... a...
View articleContextual desktop search tool adds drag-and-drop and P2P functionality. Read More...
View articleWhenU named Ralph Terkowitz to its board of directors; Interchange hired George Kellerman as senior VP of business development; Knight Ridder Digital ...
View articleSuccess metrics include sales leads, click-throughs, downloads and pageviews. Read More...
View articleWhere contextual goes, behavioral follows, with text ads on publisher sites. Read More...
View articleConsider microsites as a paid search campaign component. Read More...
View articleFox mobile video series promotes '24'; Enpocket wins funding, sheds CEO. Read More...
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