AOL Addresses Update
Media

AOL Addresses Update

22y Janis Mara

AOL Addresses Update

The giant ISP beta tests a feature that will help members keep current with friends and colleagues. Read More...

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Execs & Accounts for February 4, 2004
Media

Execs & Accounts for February 4, 2004

22y Zachary Rodgers

Execs & Accounts for February 4, 2004

Lexus renews its branded site on MSN; Shockwave.com creates a third installment of 'ZipZaps' advergame; PointRoll hires VP of strategy. Read More...

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Washingtonpost.com Asks More of Visitors
Media

Washingtonpost.com Asks More of Visitors

22y Pamela Parker

Washingtonpost.com Asks More of Visitors

After avoiding formal registration for years, the Washington Post's Web site changes to better attract advertisers. Read More...

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Cloudmark Provides Spam Filtering for Openwave
Media

Cloudmark Provides Spam Filtering for Openwave

22y Janis Mara

Cloudmark Provides Spam Filtering for Openwave

Hoping to help head off the wireless spam threat, mobile software maker Openwave teams up with Cloudmark. Read More...

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Is Ad-Supported RSS the Next Big Thing?
Media

Is Ad-Supported RSS the Next Big Thing?

22y Janis Mara

Is Ad-Supported RSS the Next Big Thing?

Publishers like RSS because it gets through spam filters, but will itmake them money? A new ad network aims to help. Read More...

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Reuters.com Joins the Video Brigade
Media

Reuters.com Joins the Video Brigade

22y Zachary Rodgers

Reuters.com Joins the Video Brigade

The news service launches a 15-second 'pre-roll' video ad offering, saying television's half minute is too long for the Web. Read More...

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AOL Launches Teen Service, Preps for GRAMMYs
Media

AOL Launches Teen Service, Preps for GRAMMYs

22y Janis Mara

AOL Launches Teen Service, Preps for GRAMMYs

Chasing the teen demographic, and continuing its targeting strategy, AOL kicks off its Red service for teens. The launch comes as AOL prepares broadba...

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Major ISPs Ponder 'Postage' To Stem Spam
Media

Major ISPs Ponder 'Postage' To Stem Spam

22y Janis Mara

Major ISPs Ponder 'Postage' To Stem Spam

Online giants like Microsoft and Yahoo! consider a small e-mail 'postage' fee to senders as a possible spam stopper. Read More...

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Video Commercials: Online Advertising's Superhero?
Marketing

Video Commercials: Online Advertising's Superhero?

22y Jeremy Lockhorn

Video Commercials: Online Advertising's Superhero?

With power comes great responsibility. Read More...

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Execs & Accounts for February 2, 2004
Media

Execs & Accounts for February 2, 2004

22y Zachary Rodgers

Execs & Accounts for February 2, 2004

Kellogg Company to use Manticore's online campaign management tools; portals and auto dealer groups to use new vehicle viewing tool from Autobytel; We...

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IAR Bits and Bytes for February 2, 2004
Media

IAR Bits and Bytes for February 2, 2004

22y Pamela Parker

IAR Bits and Bytes for February 2, 2004

Budweiser beats out competitors in online poll; two e-mail firms team up; and DoubleClick kicks off a coding competition. Read More...

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Rich Media Ad Players Irked, Despite Reprieve
Media

Rich Media Ad Players Irked, Despite Reprieve

22y Zachary Rodgers

Rich Media Ad Players Irked, Despite Reprieve

Microsoft holds off on releasing the new versions of IE and Windows that would pose problems for rich media. So why are publishers and ad serving firm...

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Merchants Need Some Timely Improvements
Audience

Merchants Need Some Timely Improvements

22y Robyn Greenspan

Merchants Need Some Timely Improvements

Customers were able to complete their transactions more quickly during the 2003 holiday season than the year prior, but merchants lingered over e-mail...

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IMN Debuts Standalone Analytics
Media

IMN Debuts Standalone Analytics

22y Pamela Parker

IMN Debuts Standalone Analytics

New tools examine how users interact with content. Read More

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Crack for Marketers
Marketing

Crack for Marketers

22y Nate Elliott

Crack for Marketers

Marketers: Now you can satisfy your TV addiction online. And that's a good thing. Read More...

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What I Learned at Spam Camp
Email

What I Learned at Spam Camp

22y Ben Isaacson

What I Learned at Spam Camp

CAN-SPAM is only in phase one. How the law evolves depends on who provides the input. Read More...

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Microsoft Kicks Off Server System Campaign
Media

Microsoft Kicks Off Server System Campaign

22y Janis Mara

Microsoft Kicks Off Server System Campaign

The ads feature hands-on employees who tell how the product helped them succeed. Read More...

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Separating Search and Contextual Inventory
Paid Search

Separating Search and Contextual Inventory

22y Kevin Lee

Separating Search and Contextual Inventory

Overture now allows marketers to bid for contextual and search inventory separately. How should you cope with yet another major search engine change? ...

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Earnings: Ask Jeeves, aQuantive, Digitas
Media

Earnings: Ask Jeeves, aQuantive, Digitas

22y Janis Mara

Earnings: Ask Jeeves, aQuantive, Digitas

All three reported strong fourth quarters, though some looked better than others overall. Read More...

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Google Slaps Booble
Media

Google Slaps Booble

22y Janis Mara

Google Slaps Booble

Google accuses adult search engine Booble of infringement, tells it to cease and desist. Read More...

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Broadband Poised for Takeoff
Data insights

Broadband Poised for Takeoff

22y rumo

Broadband Poised for Takeoff

The U.S. broadband market is set to double by 2008, according to a Jupiter Research report. Read More...

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Execs & Accounts for January 30, 2004
Media

Execs & Accounts for January 30, 2004

22y Zachary Rodgers

Execs & Accounts for January 30, 2004

Switchboard Inc. elects Killeen to board; GotMarketing adds 15 agency partners; Clear Ink earns business through Russ Reid partnership. Read More...

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Better Blocks, Better Spam
Email

Better Blocks, Better Spam

22y Pamela Parker

Better Blocks, Better Spam

CAN-SPAM is creating a new generation of... spam. Read More

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The New Frontier: Complex Sales
Analytics

The New Frontier: Complex Sales

22y Bryan Eisenberg

The New Frontier: Complex Sales

Make online high-consideration purchases easier -- one step at a time. Read More...

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FTC Launches International Anti-Spam Campaign
Media

FTC Launches International Anti-Spam Campaign

22y Roy Mark

FTC Launches International Anti-Spam Campaign

New effort focuses on convincing business and organizations worldwide to close open proxies and relays. Read More...

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DoubleClick Beats Predictions, Raises 2004 Guidance
Media

DoubleClick Beats Predictions, Raises 2004 Guidance

22y Janis Mara

DoubleClick Beats Predictions, Raises 2004 Guidanc...

The online ad technology provider appears to have recovered from the dot-com bust. Read More...

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'MyDoom' Variant Blocking Ad Servers
Media

'MyDoom' Variant Blocking Ad Servers

22y Zachary Rodgers

'MyDoom' Variant Blocking Ad Servers

Virus could result in under-delivery of online campaigns. Read More...

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