HP Gets Enterprising with Ads
Media

HP Gets Enterprising with Ads

22y Pamela Parker

HP Gets Enterprising with Ads

The tech company makes its biggest push ever to attract corporate customers. Read More...

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Next-Generation RSS: Time-Shifted Streaming Media
Marketing

Next-Generation RSS: Time-Shifted Streaming Media

22y Sean Carton

Next-Generation RSS: Time-Shifted Streaming Media

Advertising's going to get very interesting. Read More...

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Marketers Say AOL Floats E-Mail Report
Media

Marketers Say AOL Floats E-Mail Report

22y Janis Mara

Marketers Say AOL Floats E-Mail Report

UPDATE: The giant ISP is said to be gauging interest in a tracking service that would let marketers know whether and why e-mail was blocked. Read More...

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Disney Turns to Windows Media for Protection
Media

Disney Turns to Windows Media for Protection

22y Ryan Naraine

Disney Turns to Windows Media for Protection

Multi-year pact gives Microsoft a major boost in the content creation and DRM protection markets. Read More...

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Putting Their Stamp on E-Mail
Marketing

Putting Their Stamp on E-Mail

22y Hans-Peter Brøndmo

Putting Their Stamp on E-Mail

Microsoft and Yahoo! want e-mail 'postage.' The pros, the cons, andthe caveats. Read More...

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A Golden Opportunity: Politics and SEM
Paid Search

A Golden Opportunity: Politics and SEM

22y Kevin Lee

A Golden Opportunity: Politics and SEM

How (and why) political candidates should leverage search. Read More...

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Does Acacia Own Streaming Media?
Media

Does Acacia Own Streaming Media?

22y Janis Mara

Does Acacia Own Streaming Media?

A hearing in a California court will determine the scope and meaning of the plaintiff's patents. Read More...

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Online, We're All Introverts
Analytics

Online, We're All Introverts

22y Bryan Eisenberg

Online, We're All Introverts

You're selling in someone's personal space. Read More

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What Are Friends For?
Marketing

What Are Friends For?

22y Rebecca Lieb

What Are Friends For?

Getting in with the in crowd. Social networks are hot. Does that make them a marketing opportunity? Read More...

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Wireless Watch for February 6, 2004
Media

Wireless Watch for February 6, 2004

22y Zachary Rodgers

Wireless Watch for February 6, 2004

The thumbs O' the Irish; Verizon brings NBA All-Stars to SMS; New platform for text sweepstakes; Ipsh! names a VP of ad sales. Read More...

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LookSmart Beats Street, But Lowers 2004 Guidance
Media

LookSmart Beats Street, But Lowers 2004 Guidance

22y Janis Mara

LookSmart Beats Street, But Lowers 2004 Guidance

The struggling search listings provider said it will have a yearly loss worse than expected in 2004. Read More...

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Execs &Accounts for February 6, 2004
Media

Execs &Accounts for February 6, 2004

22y Zachary Rodgers

Execs &Accounts for February 6, 2004

Revenue Science hires a senior VP of business development; Oddcast launches online programs for two clients. Read More...

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Super Bowl Ads Supercharge Online Traffic
Media

Super Bowl Ads Supercharge Online Traffic

22y Janis Mara

Super Bowl Ads Supercharge Online Traffic

Ads about sex, drugs and taxes sent Web traffic skyrocketing. Read More...

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Volume Up, Click-Throughs Down in Q4 Serving Report
Media

Volume Up, Click-Throughs Down in Q4 Serving Report

22y Zachary Rodgers

Volume Up, Click-Throughs Down in Q4 Serving Repor...

DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume. Read More...

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Use Data to Improve E-Mail Effectiveness
Actionable Analysis

Use Data to Improve E-Mail Effectiveness

22y Philippe Suchet

Use Data to Improve E-Mail Effectiveness

Three ways customer data can improve retention e-mail communications. Read More...

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Broadband's Real Impact
Media

Broadband's Real Impact

22y Tessa Wegert

Broadband's Real Impact

Are you making the most of increased broadband usage? Read More

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A Redesign's Afoot for About.com
Media

A Redesign's Afoot for About.com

22y Janis Mara

A Redesign's Afoot for About.com

About.com will revamp as part of parent Primedia's reorganization and upgrade of its products. Read More...

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Getting Through to AOL
Email

Getting Through to AOL

22y Heidi Anderson

Getting Through to AOL

Tower Records' campaign had one goal: to get its e-mail delivered to AOL subscribers. Read More...

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Happy Customers Equal Cheaper Customers
Analytics

Happy Customers Equal Cheaper Customers

22y Jack Aaronson

Happy Customers Equal Cheaper Customers

How to factor the ROI of resolving customer complaints into a development schedule. Read More...

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Biz Apps Spur PC Upgrade
Audience

Biz Apps Spur PC Upgrade

22y Robyn Greenspan

Biz Apps Spur PC Upgrade

Many deskswill sport enhanced new computers as demanding applications and corporate replacement cycles force upgrades. Read More...

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SuperPages.com's PPC Play
Media

SuperPages.com's PPC Play

22y Susan Kuchinskas

SuperPages.com's PPC Play

A revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model. Read More...

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Online Activists No Longer the Sad, Mad and Lonely
Media

Online Activists No Longer the Sad, Mad and Lonely

22y Roy Mark

Online Activists No Longer the Sad, Mad and Lonely

New report says highest concentration of politically-savvy opinionleaders are found online. Read More...

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SEMPO's Search Engine Marketing Resources
Search

SEMPO's Search Engine Marketing Resources

22y Chris Sherman

SEMPO's Search Engine Marketing Resources

All search, all the time. SEMPO's new site is a wealth of search information. Read More...

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The "On-Demandification" of Popular Culture
Marketing

The "On-Demandification" of Popular Culture

22y David Cohen

The "On-Demandification" of Popular Culture

Consumers want what they want, and they want it now. Read More...

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The Deadly Duo: Spam and Viruses, January 2004
Data insights

The Deadly Duo: Spam and Viruses, January 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, January 2004

E-mail inboxes groaned under the 60 percent spam volume, along with the most financially destructive worm the Internet has known. Read More...

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The Buzz Continues: RSS and Newsletters
Email

The Buzz Continues: RSS and Newsletters

22y Kathleen Goodwin

The Buzz Continues: RSS and Newsletters

Feeding your readers -- RSS and e-publishing. Read More...

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The Deadly Duo: Spam and Viruses, January 2004
Email

The Deadly Duo: Spam and Viruses, January 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, January 2004

E-mail inboxes groaned under the 60 percent spam volume, along with the most financially destructive worm the Internet has known. Read More...

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