Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...
View articleConsumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...
View articleThe IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...
View articleIn China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...
View articleAd-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...
View articleWhat's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...
View articleData is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...
View articleConsumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...
View articleEmail is a vital tool in distributing content across all channels. Read More...
View articleContent marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...
View articleInteractive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...
View articleThese five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...
View articleBecause Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats...
View articleOgilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...
View articleCarolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...
View articleWere you or your colleagues the marketing geniuses behind this year’s best financial technology campaign? Then we want to hear from you! Read More...
View articleYouTube has previously chosen to spotlight channels such as Zoeella, VICE News, and the SlowMoGuys, turning them into household names. Who are this ye...
View articleToday, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...
View articleThe holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleThe concept of a job for life is long gone, but new research has revealed that high employee turnover is hurting creative agencies. Read More...
View articleThis week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...
View articleWhat’s the world of digital marketing been up to this week? Brands were quick to jump on the back of #PigGate and we've compiled a list of the best r...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleThis week has been all about #PigGate and David Cameron's unfortunate secret has not gone unnoticed by our favourite cultural commentator Cassetteboy....
View articleHere's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...
View articleIt’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Read ...
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