California Spam Bill Turns Up Heat on Advertisers
Media

California Spam Bill Turns Up Heat on Advertisers

23y Brian Morrissey

California Spam Bill Turns Up Heat on Advertisers

The measure would give state residents the right to sue both senders and advertisers for up to $1 million in damages. Read More...

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Navigation Pages Versus Content Pages
Analytics

Navigation Pages Versus Content Pages

23y Jack Aaronson

Navigation Pages Versus Content Pages

How deep can users dive into your site? Find the right balance between navigation and content. Read More...

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Tale of a New Ad Unit's Debut
Media

Tale of a New Ad Unit's Debut

23y Tessa Wegert

Tale of a New Ad Unit's Debut

How the New York Times Digital introduced half-page ads and how advertisers are reacting. Read More...

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Time Warner Nixes AOL From Nameplate
Media

Time Warner Nixes AOL From Nameplate

23y Erin Joyce

Time Warner Nixes AOL From Nameplate

Will a spin-off of the world's largest ISP follow the removal of AOLfrom TimeWarner's nameplate? Read More...

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More Spending More
Audience

More Spending More

23y Robyn Greenspan

More Spending More

Projections for holiday spending are positive for the coming months, with increases in online sales and Net-influenced offline purchases. Read More...

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Strategy in Action: What Works in Your Newsletters
Email

Strategy in Action: What Works in Your Newsletters

23y Kathleen Goodwin

Strategy in Action: What Works in Your Newsletters

How a mall keeps newsletter subscribers enthralled. Read More...

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Overture Enters Spain
Media

Overture Enters Spain

23y Brian Morrissey

Overture Enters Spain

The search provider officially launches with distribution on a number of top portals, including MSN. Read More...

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Cannibalization or Addition?
Marketing

Cannibalization or Addition?

23y David Cohen

Cannibalization or Addition?

The Internet is behind the erosion of marketshare – and mindshare – in all media. Read More...

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Microsoft, AOL, Others Focus on Fixing Inboxes
Email

Microsoft, AOL, Others Focus on Fixing Inboxes

23y Rebecca Lieb

Microsoft, AOL, Others Focus on Fixing Inboxes

A gathering of ISPs, anti-spammers, and e-mail marketers lays out more recommendations on how to fight spam while maintaining a lucrative business mod...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

The Vendare Group buys pop-under network; NYTimes.com gets Bankrate.com finance tools; and Luxury Link links online with Zagat. Read More...

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Colleges a Gateway to Software Piracy
Marketing

Colleges a Gateway to Software Piracy

23y Brian Morrissey

Colleges a Gateway to Software Piracy

With students downloading everything from music to software, college campuses are becoming a breeding ground for software piracy. Read More...

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Execs & Accounts for September 17, 2003
Media

Execs & Accounts for September 17, 2003

23y Zachary Rodgers

Execs & Accounts for September 17, 2003

Carat Interactive promotes Nichols to head of a new practice; a Smallville star's photoblog promotes a WB Network partnership; fashion week finds Dian...

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Professional Organizations and Hiring Search Professionals
Search

Professional Organizations and Hiring Search Professionals

23y Danny Sullivan

Professional Organizations and Hiring Search Profe...

What professional organizations mean to search marketers and marketers shopping for SEM support. Read More...

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AOL-TW to Drop AOL From Name
Media

AOL-TW to Drop AOL From Name

23y Erin Joyce

AOL-TW to Drop AOL From Name

Branding is cited as the reason by a source familiar with the plan. Read More...

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Bling-Bling Targeting
Media

Bling-Bling Targeting

23y James Hering

Bling-Bling Targeting

This is no ordinary optimization. Add that little something to your campaigns. Read More...

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Future-Proofing Your Web Site
Marketing

Future-Proofing Your Web Site

23y Martin Lindstrom

Future-Proofing Your Web Site

A future-proof test for your Web site. Is it ready for the consumers who conduct the most online transactions? Read More...

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SBC Yahoo! Joins Anti-Pop-Up Crusade
Media

SBC Yahoo! Joins Anti-Pop-Up Crusade

23y Brian Morrissey

SBC Yahoo! Joins Anti-Pop-Up Crusade

The Internet service offering boasts a number of new features, including the ability to control pop-up advertisements and a service for businesses. Re...

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Sun Runs Rich Media Push for Product Launch
Media

Sun Runs Rich Media Push for Product Launch

23y Brian Morrissey

Sun Runs Rich Media Push for Product Launch

UPDATE: The rich media ads push the company's Webcast of its quarterly product launch event Read More...

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Cigna Taps Dow Jones for Integrated Marketing Campaign
Media

Cigna Taps Dow Jones for Integrated Marketing Campaign

23y Brian Morrissey

Cigna Taps Dow Jones for Integrated Marketing Camp...

UPDATE: The retirement-planning series will tap a number of Dow Jones properties to find corporate retirement-planning decision-makers and employees. ...

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Natural Search: The Overlooked Strategy
Search

Natural Search: The Overlooked Strategy

23y Fredrick Marckini

Natural Search: The Overlooked Strategy

It's easier to buy a listing than earn it. But not ranking in natural search results benefits no one -- except your competitors. Read More...

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Health Insured Wary Of Online Privacy
Audience

Health Insured Wary Of Online Privacy

23y Robyn Greenspan

Health Insured Wary Of Online Privacy

Health insurance providers are giving online access to their customers, but less than one-quarter are visiting the sites. Read More...

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EarthLink Advertises Spam, Pop-Up Blockers
Media

EarthLink Advertises Spam, Pop-Up Blockers

23y Brian Morrissey

EarthLink Advertises Spam, Pop-Up Blockers

The ISP's new push emphasizes its efforts to rid its customers of their two biggest Internet annoyances: spam and pop-up advertising. Read More...

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Innovate, or Face the Music
Marketing

Innovate, or Face the Music

23y Jeremy Lockhorn

Innovate, or Face the Music

Different drummer or broken record? Lessons from the music industry. Read More...

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Execs & Accounts for September 15, 2003
Media

Execs & Accounts for September 15, 2003

23y Zachary Rodgers

Execs & Accounts for September 15, 2003

PointRoll hires a DoubleClick tech division co-founder; ABC National Television Sales to use CheckM8 formats on its Web properties; Seven West Coast a...

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Permission: Black, White... and Grey?
Email

Permission: Black, White... and Grey?

23y Ben Isaacson

Permission: Black, White... and Grey?

Is permission to e-mail black and white, or does every marketer have a unique set of circumstances? Read More...

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Adware and Brand Relationships
Marketing

Adware and Brand Relationships

23y Gary Stein

Adware and Brand Relationships

Are consumers as loyal as marketers believe? WhenU think about it... perhaps not. Read More...

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The IAB's Cash Infusion
Media

The IAB's Cash Infusion

23y Zachary Rodgers

The IAB's Cash Infusion

The Interactive Advertising Bureau's (IAB) members recently granted the trade body $5.8 million worth of interest-free loans. What is the organization...

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