Google, Overture Gird for Local-Search Battle
Media

Google, Overture Gird for Local-Search Battle

23y Brian Morrissey

Google, Overture Gird for Local-Search Battle

Veteran search rivals Google and Overture prepare to duke it out in a new market: local search. Read More...

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VeriSign Responds (Publicly) to SiteFinder Outcry
Media

VeriSign Responds (Publicly) to SiteFinder Outcry

23y Zachary Rodgers

VeriSign Responds (Publicly) to SiteFinder Outcry

Emphasizing the benefits to end users, not the problems foradministrators, the .com and .net maintainer reiterates its commitmentto SiteFinder. Read M...

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Moo Juice
Media

Moo Juice

23y Jonathan Jackson

Moo Juice

Seth Godin says marketing is suffering from a dearth of good ideas. Equating the bulk of current product marketing with endless herds of ordinary catt...

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Ad Groups Take Another Whack At Measurement Standards
Media

Ad Groups Take Another Whack At Measurement Standards

23y Pamela Parker

Ad Groups Take Another Whack At Measurement Standa...

No longer declining to define an impression, the IAB, AAAA and MRC try, try again. Read More...

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AOL, Compuserve Settle FTC Charges
Media

AOL, Compuserve Settle FTC Charges

23y Ryan Naraine

AOL, Compuserve Settle FTC Charges

AOL agrees to make it easier for customers to cancel subscriptions and payout rebates as quickly as promised. Read More...

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E-Mail Copy Clinic: The Power of Words
Email

E-Mail Copy Clinic: The Power of Words

23y Paul Soltoff

E-Mail Copy Clinic: The Power of Words

How to write copy that sells: the theory and the practice. Read More...

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Maven Debuts Video/Data Platform
Media

Maven Debuts Video/Data Platform

23y Brian Morrissey

Maven Debuts Video/Data Platform

The startup signs Virgin Records and others for software that could shake up the online ad market. Read More...

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Execs & Accounts for September 22, 2003
Media

Execs & Accounts for September 22, 2003

23y Zachary Rodgers

Execs & Accounts for September 22, 2003

CheetahMail adds two to its client list; 23airmail launches the first phase of a four-part campaign for the Colorado Ballet; Travidia names James Fitz...

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Coremetrics Re-brands Marketforce
Media

Coremetrics Re-brands Marketforce

23y Brian Morrissey

Coremetrics Re-brands Marketforce

Online Analytics 2004 includes features designed to wring ROI from the numbers, as well as a lower price. Read More...

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Your Money's No Good Here
Marketing

Your Money's No Good Here

23y Sean Carton

Your Money's No Good Here

Heavy Web use, discretionary spending. But under-18s can't legitimately buy online. Read More...

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iTV Case Study: The View
Marketing

iTV Case Study: The View

23y Lydia Loizides

iTV Case Study: The View

What happens when 55 thousand viewers interact with a TV program? Read More...

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The Coming Search Engine War, Part 1
Search

The Coming Search Engine War, Part 1

23y Fredrick Marckini

The Coming Search Engine War, Part 1

How Microsoft can win and how Google must battle back. Read More...

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FTC Expands Case Against St. Louis Spammer
Media

FTC Expands Case Against St. Louis Spammer

23y Roy Mark

FTC Expands Case Against St. Louis Spammer

Agency claims Dutch citizen participated in scam misdirecting consumers to explicit Web sites. Read More...

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DealTime Morphs Into Shopping.com
Media

DealTime Morphs Into Shopping.com

23y Brian Morrissey

DealTime Morphs Into Shopping.com

The shopping search engine renames itself and girds for battle against bigger search and e-commerce companies. Read More...

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Retooled AOL: Agencies On-Line?
Marketing

Retooled AOL: Agencies On-Line?

23y Rebecca Lieb

Retooled AOL: Agencies On-Line?

Lisa Brown explains her plan to overhaul AOL for advertisers. Read More...

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VeriSign Feels Heat for SiteFinder
Media

VeriSign Feels Heat for SiteFinder

23y Mark Berniker

VeriSign Feels Heat for SiteFinder

Popular Enterprises files $100 million federal anti-trust suit against VeriSign. Read More...

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WirelessWatch for September 19, 2003
Media

WirelessWatch for September 19, 2003

23y Zachary Rodgers

WirelessWatch for September 19, 2003

mQube licenses platform to Cossette and prepares campaigns; Pulse 'Veepers' go mobile; AT&T rolls out cross-border SMS. Read More...

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Banks Projected to Boost IT Spending
Marketing

Banks Projected to Boost IT Spending

23y Mark Berniker

Banks Projected to Boost IT Spending

Studies point to strength in financial services, pressure on demand and jobs. Read More...

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U.S. Server Sales Up, IBM Takes Top Spot
Audience

U.S. Server Sales Up, IBM Takes Top Spot

23y Matthew G. Nelson

U.S. Server Sales Up, IBM Takes Top Spot

Intel and Linux server sales were up; Unix were down; and Big Blue looks like the big winner across the board. Read More...

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AOL Preps 9.0 Versions for Blacks, Teens
Media

AOL Preps 9.0 Versions for Blacks, Teens

23y Rebecca Lieb

AOL Preps 9.0 Versions for Blacks, Teens

First it was broadband users, kids and Hispanics; now AOL is further segmenting its audience in a strategy that may appeal to marketers. Read More...

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Searching For Holiday Profits, Part 1
Paid Search

Searching For Holiday Profits, Part 1

23y Kevin Lee

Searching For Holiday Profits, Part 1

Prep for holiday season searchers. A multi-part how-to series. Read More...

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Do You Walk Your Talk?
Analytics

Do You Walk Your Talk?

23y Bryan Eisenberg

Do You Walk Your Talk?

Make an emotional connection with prospects -- identify your brand with a human need. Read More...

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Execs & Accounts for September 19, 2003
Media

Execs & Accounts for September 19, 2003

23y Zachary Rodgers

Execs & Accounts for September 19, 2003

IAB adds 25 members; digital marketing veteran Jason DeLuca launches a direct response agency. Read More...

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Storm Surges Hit Weather Sites
Media

Storm Surges Hit Weather Sites

23y Brian Morrissey

Storm Surges Hit Weather Sites

Isabel watchers flood weather sites for storm updates, creating huge traffic surges and challenges for sites' servers. Read More...

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FindWhat.com Finds Skeletons in Espotting's Closet
Media

FindWhat.com Finds Skeletons in Espotting's Closet

23y Brian Morrissey

FindWhat.com Finds Skeletons in Espotting's Closet

UPDATE: The search companies' merger is in limbo after FindWhat.com learns Espotting is not really profitable. Read More...

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E-Mail Goes Swimmingly For Pool Company
Email

E-Mail Goes Swimmingly For Pool Company

23y Heidi Anderson

E-Mail Goes Swimmingly For Pool Company

Selling high-ticket goods: Kayak Pools makes a splash with e-mail. Read More...

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Cloudmark Tackles False-Positive Problem
Email

Cloudmark Tackles False-Positive Problem

23y Brian Morrissey

Cloudmark Tackles False-Positive Problem

The anti-spam company rolls out a rating system designed to let users control their inboxes without legitimate e-mail getting tagged as spam. Read Mor...

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