Sun to Push Wireless Java
Media

Sun to Push Wireless Java

23y Bob Liu

Sun to Push Wireless Java

Amid renewed excitement in the wireless developer community, Sun pulls no punches in its push to market 'Java Powered' capabilities. Sun Tunes Java fo...

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AOL Selects Wieden + Kennedy, BBDO New York
Media

AOL Selects Wieden + Kennedy, BBDO New York

23y Pamela Parker

AOL Selects Wieden + Kennedy, BBDO New York

America Online splits its advertising duties among two agencies after a five-month review process. Read More...

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Business Blogs Provide Edge, Present Challenges
Media

Business Blogs Provide Edge, Present Challenges

23y Pamela Parker

Business Blogs Provide Edge, Present Challenges

Experts at the industry's first business blog show compare the state of online journals to the early days of e-mail. But before the tool becomes as ub...

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Control: The Killer App
Marketing

Control: The Killer App

23y Eric Picard

Control: The Killer App

Control is the Web's real killer app. Hand it over, and you'll conquer online marketing. Read More...

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Spam Threatens Revenue, Kids
Data insights

Spam Threatens Revenue, Kids

23y Robyn Greenspan

Spam Threatens Revenue, Kids

Unsolicited e-mail is not only costing global corporations billions of dollars in lost revenue, it also exposes nearly half of online kids to pornogra...

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Execs and Accounts for June 9, 2003
Media

Execs and Accounts for June 9, 2003

23y Zachary Rodgers

Execs and Accounts for June 9, 2003

Overture elects Frank Biondi to its board of directors; Carat Interactive to support Atlas DMT's Digital Marketing Suite; Bender/Helper Impact launche...

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Responding to Another E-Mail Challenge
Marketing

Responding to Another E-Mail Challenge

23y Pamela Parker

Responding to Another E-Mail Challenge

Challenge/response requires marketers to battle for each individual e-mail box. Read More...

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Too Poor to Buy Cheap
Analytics

Too Poor to Buy Cheap

23y Bryan Eisenberg

Too Poor to Buy Cheap

Price or value: What attracts your customers? Read More

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Chrysler Film Festival Goes Online
Media

Chrysler Film Festival Goes Online

23y Pamela Parker

Chrysler Film Festival Goes Online

The automaker takes its million-dollar film festival sponsorship tothe Web. Read More...

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Inclusion Confusion, Continued
Paid Search

Inclusion Confusion, Continued

23y Kevin Lee

Inclusion Confusion, Continued

What's XML paid inclusion and how can you harness it for optimal ROI? Read More...

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Execs and Accounts for June 6, 2003
Media

Execs and Accounts for June 6, 2003

23y Zachary Rodgers

Execs and Accounts for June 6, 2003

META Group appoints Phil Asche as senior VP of global marketing; Forbes.com deploys Viewpoint's rich graphics technology; TrafficLeader enters search ...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Pamela Parker

IAR Bits and Bytes

Return Path continues string of acquisitions; Nielsen//NetRatingsreleases new AdRelevance. Read More...

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What Do Asian Mobile Phone Users Want, Have?
Data insights

What Do Asian Mobile Phone Users Want, Have?

23y Robyn Greenspan

What Do Asian Mobile Phone Users Want, Have?

The early adopters are willing to pay for enhanced 3G services, particularly for music, video, and downloading capabilities. Read More...

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Panasonic Bows Viral Marketing Site for Consumer Devices
Media

Panasonic Bows Viral Marketing Site for Consumer Devices

23y Pamela Parker

Panasonic Bows Viral Marketing Site for Consumer D...

Site pitches key products upon which company has pinned hopes. Read More...

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In-House or Outhouse: The Hard Questions
Email

In-House or Outhouse: The Hard Questions

23y Al DiGuido

In-House or Outhouse: The Hard Questions

Got what it takes to handle e-mail in-house, or do you need outside help? Conduct an internal audit -- and ask these questions. Read More...

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AOL Ad Revival Still on Track
Media

AOL Ad Revival Still on Track

23y Brian Morrissey

AOL Ad Revival Still on Track

Despite its shrinking subscriber base, AOL has still gone a long way to turning around its flagging online advertising business. Read More...

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Paid Search Handbook, Part 1
Media

Paid Search Handbook, Part 1

23y Tessa Wegert

Paid Search Handbook, Part 1

Overture and Google aren't the only players in the paid search game. Read More...

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Global Biz Still Unprepared
Marketing

Global Biz Still Unprepared

23y Robyn Greenspan

Global Biz Still Unprepared

Record-breaking digital attacks and threats of more serious disasters have not inspired organizations to adopt complete business continuity plans for ...

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Lending Tree Extends its Branches
Media

Lending Tree Extends its Branches

23y rumo

Lending Tree Extends its Branches

The online lender heaps on more mortgage services with the help of its old friend Yahoo! Read More...

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Google, Lycos Europe Ink Content-Ad Deal
Media

Google, Lycos Europe Ink Content-Ad Deal

23y Brian Morrissey

Google, Lycos Europe Ink Content-Ad Deal

UPDATE: The search leader's nascent contextual advertising offering gains distribution on over 4 million member-generated pages in eight European coun...

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MSN 8 Update Targets Web Beacons
Media

MSN 8 Update Targets Web Beacons

23y Brian Morrissey

MSN 8 Update Targets Web Beacons

Following the lead of its Hotmail cousin in acting against spammers, MSN blocks HTML images from unknown incoming e-mail. Read More...

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The Power of Getting Personal
Email

The Power of Getting Personal

23y Karen Gedney

The Power of Getting Personal

Personal notes create a solid portfolio for a new online business. Read More...

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AOL Launches New Channel with Homestore Content
Media

AOL Launches New Channel with Homestore Content

23y Laura Marriott

AOL Launches New Channel with Homestore Content

AOL launches a Home & Real Estate Channel to appeal to consumers asreports emerge that the firm is losing customers to less expensive Internet service...

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Yahoo! Names 'Superhero' Marketing Chief
Media

Yahoo! Names 'Superhero' Marketing Chief

23y Brian Morrissey

Yahoo! Names 'Superhero' Marketing Chief

The portal giant taps Frito-Lay's Cammie Dunaway, known for trading Super Bowl ads for Internet ads, to head its marketing efforts. Read More...

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Scanning the Scanner Horizon
Audience

Scanning the Scanner Horizon

23y Robyn Greenspan

Scanning the Scanner Horizon

U.S. Internet users are phasing out the flatbeds and beginning to embrace the multifunction units. Read More...

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EarthLink Shuts Down Pop-Ups
Media

EarthLink Shuts Down Pop-Ups

23y Christopher Saunders

EarthLink Shuts Down Pop-Ups

The Atlanta ISP offers its 5 million subscribers a free software tool to combat unwanted rich media ads. Read More...

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Wireless Marketing: The Terra Incognita, Part 1
Media

Wireless Marketing: The Terra Incognita, Part 1

23y Len Ellis

Wireless Marketing: The Terra Incognita, Part 1

Wireless marketing -- why it's like, and unlike, any other channel. Part one of two. Read More...

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