In & Other Stories' latest advert, the clothing retailer invited five transgender creatives to tell a story that broadens the view on gender in fa...
View articleSex sells - a slogan coined to summarise the phenomenal power of sex appeal in advertising - has been questioned by a new study. Read More...
View articleHow effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...
View articleMarketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...
View articleBathstore’s first campaign under the stewardship of Saatchi & Saatchi started last night with the broadcast of ‘Duck’, an advert highlighting the ...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleHere are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...
View articleIt's a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the rel...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleMove over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...
View articleAmazon recently took a big step forward and upped their digital content game by hiring axed Top Gear presenter Jeremy Clarkson, along with the show’s ...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleHow far is too far? Apparently, when Bird's eye suggests making chicken dippers into canapés. Read More...
View articleYou can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...
View articleTo celebrate hitting 40 million users, Skyscanner has launched a new campaign which will give one user the opportunity to replace the company’s CEO fo...
View articleThe boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...
View articleAs the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...
View articleCheck out Air New Zealand's take on the Men in Black song. The cast contains a couple of figures that rugby fans may recognise. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, a s...
View articleAfter a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...
View articleFacebook is reportedly in “alpha” stage testing of a new standalone mobile news app. The product - part of the ‘Facebook for Business’ initiative - wo...
View articleThe small islands of Saba and St. Eustatius in the Caribbean have a problem: They can’t order pizza. To solve this, Dominos in the St. Maarten airport...
View articleTech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...
View articleNASA needs you! Unfortunately not to fly to space, but rather to help design a smartwatch app that will assist astronauts living and working in space....
View articleAdvertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...
View articleLinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleWhen consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and pre...
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