The format avoids streaming by precaching video -- which the firm says makes it more attractive to advertisers. Read More...
View articleLooking to ramp up its subscriber base, the spoken word audio provider secures co-marketing pacts with Salon and Mediabolic. Read More...
View articleThe news could be an indication of the Web advertising industry's recovery, according to NetRatings. Read More...
View articleNothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short le...
View articlePerhaps you've grown ho-hum about rich media as it's become increasingly commonplace. Even Jeremy was stunned by its power in a recent campaign. Read ...
View articleAtlas DMT picks up four clients; Forbes.com appoints Nancy Sterling Midwest sales manager; Epsilon forms alliance with Return Path Read More...
View articleThe service aims to revolutionize online media buying process, by bringing planning, serving and reporting systems under a single interface. Read More...
View articleUPDATE: The online auctioneer takes advantage of declining media prices to restructure its multi-million dollar agreement with AOL Time Warner. Read M...
View articleUnicast's purchase of Enliven marks a milestone in the Internet advertising industry. Read More...
View articleBeleaguered Student Advantage offloads a unit for $6.5 million, while Alloy continues efforts to increase its college-age market penetration. Read Mor...
View articleWorking with developer WildTangent, the company details a plan to churn out three downloadable games per year in connection with upcoming films. Read ...
View articleDespite increasing reliance on the high-speed connection, the U.S. fell from 5th to 10th in rankings of global DSL subscriptions. Read More...
View articleCookie-based tracking techniques for affiliate programs have enough flaws already... and here comes a new one. Read More...
View articleThough the current craze for testing and measurement can be a boon, make certain you're looking at the long term rather than just the immediate result...
View articleThe Internet bubble burst? It's hardly begun inflating in Asia, Eastern Europe, and the Middle East. With dozens of markets doubling and tripling in s...
View articleTim McHale and Tom Hespos launch a integrated marketing services company; Responsys appoints Lester Wunderman to its board of advisors; Aptimus to use...
View articleImpact Engine is a online eMarketing solution company for creating, delivering, and tracking, high-impact multimedia presentations via email. Read Mor...
View articleNow that you’ve established goals and implemented a plan to reach them, how do you determine whether you’ve succeeded? Read More...
View articleA new study says consumer IM is more dominant in Spain than its EU neighbor Denmark. But e-mail is still the king of Internet communications. Read Mor...
View articleComputer users are in the minority in Europe but those that do use a PC cite email exchange as their primary activity. Read More...
View articleActis eMarketing offers professional online marketing consulting services and solutions for companies. Read More...
View articleDespite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...
View articleEPIC and Junkbusters say the proposed class-action settlement accomplishes little. Read More...
View articleE-commerce marketers under-value referrals' contribution to sales, according to new research from Taylor Nelson Sofres. Read More...
View articleAs financial woes dog the Internet service and its U.S. parent, AOL Latin America aims to boost subscribers. Read More...
View articleYour client may say branding is his aim, but when it comes down to it will he be satisfied? Read More...
View articleDee-Ann LeBlanc examines the next generation of Dmail: NetWin’s SurgeMail. How does it live up to its venerable predecessor? Read More...
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