Do your email messages to customers sound personal or like they’ve been penned by a faceless corporation? One way to find out is by reading them out l...
View articleBefore you craft your email marketing messages, carefully consider the context in which they’ll be received. Read More...
View articleThe proxy war now concluded, Fiorina and Co. turn their attention to a merging of the two companies' brands and product lines. The New HP is Ready Rea...
View articleSeeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...
View articleAgency.com consolidates all operations under two regions, appoints CEOs to lead them; MyWeather to deploy Engage's ad management solutions; Findwhat.c...
View articleRatings firm to enlist media support for comScore Networks' local market Web measurement services. Read More...
View articleUPDATE: The U.S. automaker reprises and extends earlier 'takeover' efforts for its SUV line. Read More...
View articleThe deal with Kimberly-Clark Corp. also continues efforts by CPG manufacturers to branch out online. Read More...
View articleL90 concludes internal investigation, restates; XadveRT launches; Yesmail goes B2B. Read More...
View articleMost e-mail marketers opt for permission-based lists and take great measures to target legitimate recipients. Read More...
View articleGuilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to ha...
View articleWeb measurement firms put the on-again, off-again suit to rest; NetRatings buys more assets from the financially ailing Jupiter. NetRatings Devours eR...
View article...and what's so sacrilegious about advertising on blogs, anyway? Read More...
View articleFrom rich media to ad serving to e-mail, Bluestreak aims to providefull service. Read More...
View articleBrand trust can be built online, according to a recent study. Does that mean the advantage of traditional media is finally over? Read More...
View articleTwo sought-after demographics are becoming more numerous online, according to research from America Online and comScore Networks. Read More...
View articleInternet job boards are getting a lot of traffic from loyal seekers, but efforts may not be resulting in many new hires. Read More...
View articleThe firm gains distribution on InfoSpace's new search product. Read More...
View articleBig Blue dethrones Oracle as champ of the $8.8 billion database market for 2001, according to Gartner Dataquest's annual survey of the database softwa...
View articleEmail marketing is hot. So were banner ads, once. This time, marketers can act to save the value and integrity of the medium. But they’d better hurry ...
View articleSharpe Partners relaunches Minute Maid's Web site; PinPoint Media clients migrate to MOJO; Respond.com changes its name to Respond Networks. Read More...
View articleA huge spike in file-sharing sites and another big lawsuit shouldn't deter businesses from using the collaborative networking technology. Read More...
View articleThe agreement also calls for Nielsen//NetRatings to provide data that will be integrated into DoubleClick's technology products. Read More...
View articleThe Enliven banner, a pioneering rich media format, will possibly bephased out as part of the purchase. Read More...
View articleLetting people in on a little inside dirt is an excellent (and cost-effective) way of generating buzz. Read More...
View articleDeclan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
View articleThe outsourcing trend gains momentum with IT, HR and facilities management leading as the top farmed-out business functions. Read More...
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