The DMA subsidiary approves the controversial practice and plans to release a document outliningbest practices. Read More...
View articleHershey Foods goes with OMD Worldwide for media buying; Sposto develops rich media promo for the upcoming film 'Signs'; High Road picks up an account....
View articleThe portal returns to its roots with an effort drawing on search as well as content. Read More...
View articleHow to market to the most multicultural and diverse youth market ever? Simple. Let them do the marketing for you. (It helps if you're not a Type A per...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleSelling out an event is not about sending out email; it's about planning a solid, integrated campaign. Bryan offers some tips for a successful confere...
View articleAs competition heats up in the struggling online brokerage space, Schwab's player goes after less-active traders. Read More...
View articleWhen one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...
View articleApplied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications. Re...
View articleNothing is forever -- including personalization. Even loyal visitors' personal preferences change over time. How's your site handling this? Read More...
View articleDigitas, Intel, SAS launch marketing automation product; ICONOCAST takes summer off; Sony-Dentsu unit, Razorfish Japanese JV change names. Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articlePartnering with a healthcare market researcher, online metrics firm comScore looks to expand. Read More...
View articleIt's easy to get complacent when you're putting together yet another campaign, but achieving superior results requires that you keep asking the tough ...
View articleThe deal establishes an opt-in e-mail giant. Read More...
View articlePaging America sent bogus e-mail offering free Motorola pagers that turnedout to be neither free nor made by Motorola. Read More...
View articleCoverage outranks price, and m-commerce capability isn't a priority. Read More...
View articleLaunching an e-newsletter is on your short list of marketing tasks. Here’s what you need to do to make it happen. Read More...
View articleA weak economy and reduced IT spending are the sources of global server woe, but the U.S. market has seen an increase. Read More...
View articleANALYSIS: While losing the AOL deal may be wounding its stock price, Overture is focusing on its strategic plans of pay-for-performance rather give in...
View articleBased on some articles out there, you might think it's easy to manipulate the results on Google. It's not as simple as it may seem. Read More...
View articleThe brainchild of Kenneth 'Babyface' Edmonds and other top music industry insiders will be advertised across AOL -- continuing top Web publishers' win...
View articleThe leading pay-for-placement player loses a major partner, but says things are still looking rosy for 2002; Overture shares plummet 26 percent. Read ...
View articleThe tech publisher shores up its future after its majority owner reduces Ziff's debt while infusing $80 million in cash. But 'going concern' concerns ...
View articleGoogle beats out Overture for one of the most lucrative pieces of real estate on the Internet: America Online. Read More...
View articleValueClick's Michael Laur to assume Western sales post; Eyeblaster opens an office in Europe; FindWhat.com appoints a VP of strategic planning. Read M...
View articleOnline advertising boosters are making laudable efforts to develop reach and frequency models for interactive media, but don't make the mistake of bel...
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