Converting the Monochromatic
Audience

Converting the Monochromatic

24y Robyn Greenspan

Converting the Monochromatic

The color laser copier and printer markets are poised for growth if vendors can deliver the right mix of speed and price. Read More...

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Overture Ekes Out Another Week in AOL Deal
Media

Overture Ekes Out Another Week in AOL Deal

24y Christopher Saunders

Overture Ekes Out Another Week in AOL Deal

Talks continue as the pay-for-performance player looks to lock in AOL to another contract. Read More...

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The Rise and Fall of CRM, Part 2
Analytics

The Rise and Fall of CRM, Part 2

24y Arthur O'Connor

The Rise and Fall of CRM, Part 2

Despite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...

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Naviant Taps MindArrow for Rich Media
Media

Naviant Taps MindArrow for Rich Media

24y Christopher Saunders

Naviant Taps MindArrow for Rich Media

Fresh off a wave of acquisitions, the database marketer continues moves to beef up its product offerings. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

Digitas turns a profit; Verizon beefs up SuperPages.com en Espanol; Yahoo! tweaks classified auto ad site. Read More...

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Lyris Solutions
Email

Lyris Solutions

24y Team ClickZ

Lyris Solutions

Lyris offers and develops solutions for managing email lists, delivering email, and filtering email. Read More...

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In All Candor
Email

In All Candor

24y Chris Maher

In All Candor

Billions have been spent on complex supply chain management and enterprise resource planning technologies, but why has so little attention been paid t...

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Execs and Accounts for April 24, 2002
Media

Execs and Accounts for April 24, 2002

24y Zachary Rodgers

Execs and Accounts for April 24, 2002

EyeWonder names former CBS President to board of advisors; Forbes.com hires Janett Kennedy Haas to its New York sales team; Quris names Robb Wilson as...

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Google, Scientology, Censorship, and Copyrights
Search

Google, Scientology, Censorship, and Copyrights

24y Danny Sullivan

Google, Scientology, Censorship, and Copyrights

What are the consequences for marketers when search engines are involved -- as third parties -- in copyright litigation? Read More...

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Silicon Alley Execs Remember Jay Chiat
Media

Silicon Alley Execs Remember Jay Chiat

24y rumo

Silicon Alley Execs Remember Jay Chiat

The former CEOs of American Express and Screaming Media remember the entrepreneurial work of the Bronx-born adman, who passed away Tuesday. Read More...

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Design for the Stupid
Marketing

Design for the Stupid

24y Gerry McGovern

Design for the Stupid

People can be stupid. Designers who don't take this into account aren't any smarter. Read More...

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AOL Doesn't Disappoint...in Disappointing
Media

AOL Doesn't Disappoint...in Disappointing

24y rumo

AOL Doesn't Disappoint...in Disappointing

UPDATE: With online ad sales still weak and the huge cost of absorbing its massive merger, AOL Time Warner records a net loss of $54.2 billion. Revenu...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

FindWhat.com continues profit streak; Avenue A beats guidance; NetRaker signs Yahoo! market research deal. Read More...

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FTC Shuts Down Porn Spammers
Media

FTC Shuts Down Porn Spammers

24y Zachary Rodgers

FTC Shuts Down Porn Spammers

UPDATE: Calling the e-mail campaign a 'bait and switch of the worstkind,' the federal agency freezes the assets of a well-known 900-numberoperator and...

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eBay, FairMarket Expand Pact
Media

eBay, FairMarket Expand Pact

24y Christopher Saunders

eBay, FairMarket Expand Pact

The two firms plan to reprise their earlier effort for Burger King with a product for loyalty marketers. Read More...

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Rosensweig to Replace Mallett at Yahoo!
Media

Rosensweig to Replace Mallett at Yahoo!

24y Christopher Saunders

Rosensweig to Replace Mallett at Yahoo!

A veteran online and print tech trade publisher is brought in as Yahoo! strives to boost its sluggish ad revenue and make its new fee-based products p...

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Would You Pay for Google?
Media

Would You Pay for Google?

24y Adam Posman

Would You Pay for Google?

Google just introduced a paid research service. Could paid search be next? Read More...

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Consumers Rank Trust Above Low Prices
Audience

Consumers Rank Trust Above Low Prices

24y Robyn Greenspan

Consumers Rank Trust Above Low Prices

Global e-shoppers indicate that honesty, respect and reliability are more vital to a satisfactory business transaction than traditional notions of pro...

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DM News Absorbs Internet Sibling
Media

DM News Absorbs Internet Sibling

24y Christopher Saunders

DM News Absorbs Internet Sibling

The longstanding direct marketing trade will assume iMarketing News 's coverage as it folds the title. Read More...

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The Master Speaks!
Marketing

The Master Speaks!

24y Andy Bourland

The Master Speaks!

Get them to pay... pay more... and pay happily? Tae kwon do is a good place to start. Read More...

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Magazine Readers Prefer Paper
Media

Magazine Readers Prefer Paper

24y Robyn Greenspan

Magazine Readers Prefer Paper

Two studies find that while U.S. audiences often choose offline magazines over their offline counterparts, they wouldn't necessarily be averse to payi...

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Study: Local Advertisers Uninformed About Web
Media

Study: Local Advertisers Uninformed About Web

24y Christopher Saunders

Study: Local Advertisers Uninformed About Web

Advertisers value regionally-targeted Web media mostly because it's an inexpensive add-on to offline buys, according to new findings from the Newspape...

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www.what?
Marketing

www.what?

24y Martin Lindstrom

www.what?

A company's URL is an extension of its brand. Keep is simple, keep it consistent, and your customers won't have to guess where to find you online. Rea...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Stuart gets official nod at IAB; DoubleClick, Poindexter Systems team up; ActiveBuddy inks development deals. Read More...

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Email: When In Doubt, Call a Pro
Email

Email: When In Doubt, Call a Pro

24y Jackie Gallogly and Lynne Rolls

Email: When In Doubt, Call a Pro

Slashing your email marketing budget? Not so fast... Read More...

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America Online Tweaks Marketing Posts
Media

America Online Tweaks Marketing Posts

24y Christopher Saunders

America Online Tweaks Marketing Posts

Amid close scrutiny of its ability to ink cross-media deals in advance of its Wednesday earnings report, AOL Time Warner makes some executive shifts. ...

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Cashing in on Online Financial Services
Marketing

Cashing in on Online Financial Services

24y Robyn Greenspan

Cashing in on Online Financial Services

Improving Web-based wealth management, particularly for the senior population, will pay off for professional investment managers. Read More...

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