Interactive marketing company 24/7 Real Media makes promotions; YellowPages.Com names a new vice president of business development; e*media launches a...
View articleEven the much-maligned ad unit can have a positive effect on purchase intent, according to comScore and Nestle Purina. Read More...
View articleMaking the grade. Can search engine marketing firms be ranked? Who sets the criteria? Read More...
View articleToday's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...
View articleYahoo! debuts Purina IM Skin, Eagles tour promo; Return Path strikes alliances; Spiderdance to 'hibernate' until market improves. Read More...
View articleLaunching a new campaign with a tease? Better ensure you can deliver the payoff. Read More...
View articleThe Consumer Reports publisher launches a new service to rate sites and e-tailers' disclosure of privacy and advertising policies. Read More...
View articleIn case you haven't noticed, it's the 21st century. Does your site reflect today's realities? Read More...
View articleOpenTV's launches new HTML-based technology that transforms Internet contentinto interactive television applications. iTV Gets Its Due With Emmy Award...
View articleSuccessful branding isn't about being everything to everyone. It's about making it clear you can do one thing -- the thing the user is searching for. ...
View articleBig Blue is allocating all of its remaining 2002 ad budget to a company-wide branding campaign. Read More...
View articleDoing the numbers: Is the NetRatings/AdRelevance merger good for media buyers? Read More...
View articleThe ad agency holding group reorganizes its online specialty marketing units, following its multi-million dollar purchase of Tempus Group. Read More...
View articleThe mobile carrier borrows thematically from its earlier rebranding effort, in a significant new advertising push for its version of i-mode. AT&T Wire...
View articleHigh-speed access will soon outpace narrowband connections as businesses become increasingly reliant on technology and consumers build home networks. ...
View articleThe offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool’s Day contest! Read More...
View articleTripAdvisor and EasyAsk sign three; Onyx Software Corp. taps Waggener Edstrom; ValueClick Europe has added five new automotive clients; iMakeNews name...
View articleCompaq, Audible renew deal; L90 delays 10-K filing; Be Free, ValueClick to vote in May. Read More...
View articleTo support its foray into the 'malternative' beverage market, the No. 2 U.S. brewer will debut an extensive rich media ad campaign. Read More...
View articleBanner Console is the opposite of intrusive. It flouts direct marketing principles. Why is the CTR 15 times the national average? Read More...
View articleDisplay ads and premium content sales in the NYTimes.com division help offset a drop in the gray lady's advertising sales. Read More...
View articleThat's the refrain from some insiders in the interactive television world, but why isn't mainstream America adopting the same cry? Read More...
View articleA survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generati...
View articleIt's spring -- time to make a fresh start on your daily routine. Read More...
View articleWhen site users become paying customers, will the rules change for advertising? Read More...
View articleThe approach reflects the newspaper's decision to incorporate, embrace even, what up until now has been the traditional enemy of many a newspaper's br...
View articleThere's hard data, and then there's the human factor. Measuring success and improving results means knowing how to assess both tangible and intangible...
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