What's the point in having an entire site if you plunk everything on the home page? Why do dynamic brands feature stubbornly static home pages? It's t...
View articleThe interactive TV industry's largest middleware player aims to deploy a targeted, profile-based advertising solution. Read More...
View articleClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent com...
View article'Scorpion Knock Out' continues mainstream marketers' growing fondness for 'advergaming.' Read More...
View articleDataquest found significant industry growth but a TDWI study revealed that almost three-quarters of companies have not yet deployed a CRM solution. Re...
View articleYour email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Read More...
View articleFreshAddress.com is a free email address registry and ECOA service that enables companies and people to stay connected when email addresses change. Re...
View articleA report from Datamonitor predicts that by 2004, revenues derived from gaming software will rise 22 percent from 2001, and consoles will lead the way....
View articleDisney to launch new ad format; eUniverse inks wireless content deal; MMA study suggests mobile marketing is effective. Read More...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleThe air carrier joins the roster of marketers looking to reach international audiences. Read More...
View articleThe online travel site looks to topple the market leader with an update of the old 'Pepsi Challenge' formula. Read More...
View articleIt's called Ooqa Ooqa. Is it the most intrusive ad technology yet? Read More...
View articleYahoo! fills HotJobs' top post, recently vacated by Boylan; Gregory FCA Communications is acquired from U.S. Technologies. Read More...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
View articlePeer360 marketing solution provides the tools to plan, optimize, execute, and track sophisticated direct marketing campaigns through email, Web sites,...
View articleThe technology giants aim to spread support for P3P tools to consumers and marketers. Read More...
View articleEngage picks up a newspaper industry client; High Road Communications hires a consultant to its Quebec office. Read More...
View articleBigger banners have been making a splash on the Internet, but affiliate programs haven't yet made the best use of the increased space. Read More...
View articleThe effort is designed to promote the site to national advertisers. Read More...
View articleYou're marketing your entire business. If something's not working, do you fix the symptoms or cure the disease? Read More...
View articleLike most things tech-related, the worldwide PDA market slowed considerably in 2001 after several years of rapid growth. Read More...
View articleThe worldwide Web conferencing market generated $266 million in revenue in 2001, according to Frost & Sullivan, and could reach as much as $2 billion ...
View articleUPDATE: Growing tensions among the major paid listings search engines culminates in a patent lawsuit. Read More...
View articlePlenty of response to your email but next to nothing in sales? One marketer fixed what wasn’t working -- and boosted conversions 800 percent. Read Mor...
View articleCoolerEmail allows users to build, send, and track ’cooler’ emails (HTML emails with your banner, images, and links). It also offers emailing service ...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View article