The effort seeks to drive U.S. Hispanic/Latinos to the Navy's Spanish-language recruiting site. Read More...
View articlePostCast is a database management tool, a mail server, and an email merge tool. It can start other programs and exchange data, start CGI scripts, and ...
View articleWorldwide spending on ASPs should experience steady growth, reaching nearly $20 billion in 2006, according to a report by IDC. Read More...
View articleLow click-through rates might not necessarily mean the end of online advertising. Rather, some say the region's ad industry will benefit from greater ...
View articleAvenue A appoints Jack Sansolo to its board; Mobliss moves to a bigger office and gets a new VP of sales; Business 2.0 grabs a new director of marketi...
View articleThe e-mail and direct marketer aims to launch an online pay-for-performance unit. Read More...
View articlePlenty of suitors may be eying Jupiter's research and Web measurement assets. But its most prized gem may be its most intangible: a pending lawsuit ag...
View articleYahoo furthers its goal to make money as it sets up an 'IMVironment' for the online stock trader. Read More...
View articleFresh off a series of cost-cutting moves, the Brisbane, Calif.-based Web publisher has more troubling news. Read More...
View articleThe move continues efforts by online ad players to eke out billings by honing in on particular industries. Read More...
View articleWe'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options ...
View articleEver heard of a cake sandwich? Learn how one goes about making one, and sample the tasty interactive marketing tidbits Eric serves up in today's colum...
View articleRazorfish launches a Web presence for Regeneron; Lightningcast hires a new VP of sales; ACE Insurance launches a rich interstitial. Read More...
View articleQ1 2002: The State of Internet Advertising. Not only is it integral to the mix, for an increasing number of traditional advertisers online is a standa...
View articleYou may be bombarded by distractions, but a few simple 'P'-related tips can help you focus on your business goals. Read More...
View articleAnsell Healthcare's effort seeks to educate consumers and to push its product. Read More...
View articleSun, HP and IBM are the targets in a new promotional effort -- the partners' first co-branded campaign for the ES7000 system running Microsoft Datacen...
View articleThe proposed deal would clear the firm of the class-action suits filed against it starting in January 2000, after the company announced its now-scrapp...
View articleWho runs your business, you or your technology? Are your projects wired for simplicity? Read More...
View articleCEO Waitt and the company's Holstein spokes-cow sing Devo to promote Gateway's 'Music PC.' Read More...
View articleThe two high-profile firms agree to merge in an aggressive play to gain traction in the digital set-top box market. Read More...
View articleHow do you encourage readers to interact with your email newsletter? Make it clear WHO they’re interacting with. Read More...
View articleMore than 40 percent of home Internet users in the United States have downloaded MP3 files onto their home computers, according to a study by Parks As...
View articleIf less clutter equals more click-through, then sponsorships are the way to go. Read More...
View articlePepsi launches Sierra Mist TV-Web effort; 24/7 Real Media cuts costs, posts loss; new pop-up blocker debuts. Read More...
View articleThe Internet has been instrumental in helping small businesses tooperate, while also contributing to their individual success, according to a pair of ...
View articleIn a privacy policy update, the Web portal assumes new rights to share personal information, and will require users to opt-out of marketing mailings. ...
View article