DARTmail is a powerful email solution that manages the list, offer, delivery, and reporting processes to strengthen customer loyalty and retention. Re...
View articleSo, you’re ready to test your email marketing campaign. What variables should you consider changing? Read More...
View articleThe beverage maker leverages its separate marketing deal with Spears in a promotion for its sponsorship of the pop star's upcoming concert series. Rea...
View articleFresh off positive results from its last quarter, the PDA maker is again promoting its devices as hip, trendy and versatile. Read More...
View articleOnline employment advertising and recruiting giant TMP Worldwide makes its first move to compete with regional newspapers for revenue from classifieds...
View article.Com Marketing grabs seven new clients; TMP Worldwide appoints two to top ad roles. Read More...
View articleDon't get out those poison pens just yet. Flash intros still suck, but Flash itself has come a long way in the last year. Read More...
View articleCritical Path offers Access Services, Messaging Services, and Identity Management Services for email and messaging needs. Read More...
View articleHallmarks of bad advertising -- and some fixes. Read More...
View articleCoravue CMS for E-Mail offers many features, including opt-in subscribing, newsletter production, and real-time reporting. Read More...
View articleYou hit the ’send’ button, and your campaign comes back marked ’return to sender.’ Why email bounces -- and what to do about it. Read More...
View articleThe rich media startup takes on established out-of-banner ad firms with its new FreeForm unit. Read More...
View articleSF Interactive CFO picks up an additional executive post; BellSouth IntelliVentures relaunches its RealPages.com. Read More...
View articleNot all was miserable in the online ad market during 2001, according to Web researcher Forrester and advertising tracker Evaliant. Read More...
View articleAccepted wisdom in American business: Offering consumers more choices will make them happier. Researchers at Columbia and Stanford Universities found ...
View articleNevertheless, a new study from the Direct Marketing Association reveals a slew of other problems in e-mail marketing. Read More...
View articleAOL extends Overture contract while talks continue; Return Path, AccuData America strike deal; Xpedite enhances tool. Read More...
View articleIn the latest twist, Liberate fires back with a patent infringementcountersuit. Read More...
View articleGroup Mail is a licensed software that manages e-mail lists and campaigns for small to mid-sized businesses. Read More...
View articleGammadyne produces shareware programs for the Windows-PC platform. While these aren’t limited to marketing applications, the company offers downloads ...
View articleKowaBunga’s Opt-in Pro is a suite of online marketing software for self-managed campaigns. Read More...
View articleText? HTML? Flash? In this B2B mailing, the richer the format, the better the results. Read More...
View articleThe almost inaudible ’ping’ of new mail may not convey the same urgency of a ringing phone, but impatient customers are still waiting on the other end...
View articleiPost touts itself as an all-around e-mail services firm. They handle one-time mailings, ongoing newsletters and loyalty/retention programs. Read More...
View articleWhitehat provides opt-in e-mail marketing services, with a focus on ethical (i.e. no-spam) marketing practices. Read More...
View articleMore than 40 percent of mobile phone users would like to use their mobile phones for small cash transactions such as transit fares or vending machines...
View articleHave low-rent advertisers ruined the pop-up format for legitimate marketers? Tessa offers some guidelines for using the format responsibly. Read More...
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