Expedia signs a marketing deal with Delta Air Lines, which last weekeliminated many base commissions in a move that hurt mostly the smaller players. R...
View articleContributing to growing optimism about the future of online advertising, research from eMarketer suggests that the online ad space is on track for gro...
View articleA small site rents vacation houses in Italy. Can it get personal with its existing technology? Jack says: Yes. Read More...
View articleSony shills online in 'Spider Man' promo; Switchboard launches upgrade; L90, eUniverse formalize divorce. Read More...
View articleTactics, psychology, and complexity -- why B2B email marketing is different (and why Debbie thinks it’s a whole lot more interesting) than B2C. Read M...
View articleSony Pictures' blockbuster release of 'Spider Man' wages an aggressive online campaign directed at Web-savvy fans of the slippery superhuman arachnid....
View articleThe e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints. Read...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleLagardere, Ford and eBay launch instant messaging bots in partnership with ActiveBuddy. Read More...
View articleThe wireless ad firm launches a service for marketers to connect traditional ads to mobile phone-based interactive creative. Read More...
View articleIDC has raised its forecast for worldwide PC shipment growth in 2002 from 1.8 percent in December to 3.0 percent after it saw signs of growth in some ...
View articleThe startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...
View articleBlue chip brands take the Web seriously. No longer an experiment, the Web's an expected component of the mix. If only we could get standards and metri...
View articleNotice something new? We've made changes to ClickZ's Web site. Columns are now organized by Track, enabling you to quickly find the information that m...
View articleBoth Naviant and Experian experience some changes at the top. Read More...
View articleLet someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Read M...
View articleInteractive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Rea...
View articleThere’s not a lot you can’t communicate to customers via email. E-newsletters are a highly effective means of bundling multiple messages. Read More...
View articleInternet properties with the fastest growing traffic during a May Sweeps month will get awards along with the design and content crowd, a move with 'a...
View articleFindings from Gartner suggest that growing traditional mailing costs will push advertisers online. Read More...
View articleCorporate site not conveying your brand's personality and essence? Take a look at what teens are doing online: branding done right. Read More...
View articleThe wireless advertising group publishes a set of preliminary standards for location-based marketing, amid growing efforts by interactive marketers to...
View articleCompelling offers and targeted branding campaigns could win over customers looking for wireless Internet products and services, a study by ConStat fou...
View articleA new joint survey by Smith & Suita and Marketwise Innovations finds that major U.S. software companies are cutting back on traditional channels in fa...
View articleWireless marketing campaigns may be fret upon by consumers. But they have their value provided marketers spend more time in understanding what their c...
View articleAs people switch jobs and Internet service providers, their email addresses also change, and, unfortunately, e-tailers are often the last to know. Rea...
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