Following on the heels of last year's effort, the New York Times Co. is monetizing back stories with a special advertising section. Read More...
View articleA study of customer loyalty among European online retailers by Jupiter MMXI found a correlation between a large reach for a site and high retention ra...
View articleIn addition to potentially shuttering online casino sites, a proposed extension of a 40-year-old interstate gambling law also could have a withering e...
View articleGlobal investment in fulfillment software applications by enterprises and logistic service providers will grow from $1.4 billion in 2001 to $2.7 billi...
View articleWill iTV be a prime-time sensation or as ho-hum as a warmed-over rerun? Will marketers have to invent new models or repurpose what they're already doi...
View articleThe scandal-plagued real estate play says bartered ads were improperly recorded as revenue for the year 2000; results for last year also to be restate...
View articleTMP's online unit will go head-to-head with newspapers beginning next month. Read More...
View articleAsk questions. Expect answers. Don't settle for the geese, the salmon, or 'bidirectional change propagation.' Read More...
View articlePerfect Circle Media launches new unit, will rep travel sites; EyeWonder supports pop-ups; Yahoo! Finance begins selling new ad format. Read More...
View articleCoupon fraud costs companies millions -- and has even been linked to terrorism. Can e-coupons deliver the benefits without the risks? Read More...
View articleLookSmart's reach and offerings for large and small marketers have kept revenues rising, even during the downturn. A commitment to relevance keeps use...
View articleBroadc@ast HTML is an off the shelf bulk e-mail campaign management tool with extensive scheduling and database integration features Read More...
View articleAn off-the-shelf package, EmailUnlimited integrates several campaign management and list building features into a single user-controlled process. Read...
View articleConstant Contact is a campaign management solution for small businesses. Read More...
View articleClick Tactics’s campaign management and execution software is designed for small- to mid-sized businesses. Read More...
View articleGOT Corporation’s Campaigner products enable organizations to have highly personalized one-to-one email dialogues with their customers. The Campaigner...
View articleShopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...
View articleNonprofits online: Raise money for your cause and earn donors' trust. Read More...
View articleThrough the purchase, database marketer infoUSA enters the online list brokerage business. Read More...
View articleFifty percent of marriages fail; 90 percent of brand marriages fail. Why? Read More...
View articleThe FTC continues its string of efforts to clamp down on deceptive e-mail marketing. Read More...
View articleThe Los Angeles ad network said it's taking a hard look at barter agreements made in conjunction with troubled Homestore.com. Read More...
View articleAmid growing competition in the paid listings space, the purchase aims to counter rivals Overture and Google. Read More...
View articleWith wireless devices such as mobile phones approaching critical mass, GartnerG2 expects U.S. consumers to begin adopting such devices for wireless fi...
View articleAdvertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income. Read More...
View articleA small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and le...
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