These days, media buyers are often called upon to persuade a little. Here's how to jump that hurdle and get to the fun part. Read More...
View articleStop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...
View articleThe PDA maker settles with the FTC, meaning that it must disclose that many of itshandhelds require the purchase of add-ons for wireless access to the...
View articleWhen repurposing television or theater ads for the Internet, take some simple steps to adapt the creative to the environment. Read More...
View articleIAB, CFO.com create CFO committee; Eyeblaster launches new version platform; AOL continues H&R Block promotion. Read More...
View articleWorldwide B2B e-commerce will total $823.4 billion by the end of 2002, eMarketer found, and the strong growth will continue through 2004. Read More...
View articleWhat's the zeitgeist in the world of rich media, and how can you take advantage? Eric shares the lay of the land. Read More...
View articleThe Web portal's Movies and Travel sites will launch promotions for Twentieth Century Fox and British Airways. Read More...
View articleYahoo! fills a top communications role; an L90 co-founder and board member steps down; and MindArrow adds three to its executive team. Read More...
View articleWith a CPC model that meets advertisers' demands, Google's giving Overture some serious competition. But the real threat may be to the paid-inclusion ...
View articleAs the rising tide of spam threatens to swamp email recipients and drown out the messages of legitimate marketers, some are hoping that the government...
View articleIs every campaign an 11th-hour sprint to the finish line? Is everyone losing her cool -- and her mind? From creative to coding to checklists, these ti...
View articleIn the world of permission-based email marketing, recipients should always have the right to reconsider. Read More...
View articleThe nation's No. 2 fast food chain continues its online marketing efforts, in a two-day promo in conjunction with recent marketing partner America Onl...
View articleHow much of a benefit is co-branding, really? In this series, Martin defines the topic, looks at the hype and the reality of co-branding -- and define...
View articleThe New York-based e-mail change of address firm gains a major channel to beef up its database. Read More...
View articleThe beverage company hopes to get better consumer information through a Web contest promoted across Viacom's properties. Read More...
View articleBroadband Internet usage outpaced narrowband usage for the first time in January 2002, according to Nielsen//NetRatings, as broadband surfers logged 1...
View articleThe former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups. Read More...
View articleBusiness-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to G...
View articleDespite rivals' exit from the region, the ad network buys Oslo-based CPC player Dayrates. Read More...
View articleContinuing its efforts to promote its expanding backbone -- and in the wake of financial concerns -- the telecom debuts a new campaign in global marke...
View articleLocking yourself into price competition is a losing proposition. If you're providing value, your customers may even be willing to pay more. Read More...
View articleSeven more leadership lessons from top Silicon Valley CEOs. Read More...
View articleThe troubled online research firm continues launching Internet advertising products, with the release of its Advertising Planning System. Read More...
View articleA scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher;...
View articleOnline fraud losses for 2001 were 19 times as high, dollar for dollar, as fraud losses resulting from offline sales, GartnerG2 found. Read More...
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