The U.S. market for online access barely grew in 2001, but the news from TR's Online Census is that Internet users are shifting their access from dial...
View articleA preview of new Lycos products and services for searchers, subscribers, and site operators. Read More...
View articleThe film studio and the Diamond Trading Company take similar approaches in new campaigns, each of which represents a landmark for the respective brand...
View articleKnowing whether your prospective customers are 'innies' or 'outies' may help you craft more effective messaging. Read More...
View articleHow is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your ...
View articlee-Dialog is a full-service provider of precision e-mail marketingservices, which offers a range of precision e-mail marketing solutions. e-Dialog prov...
View articleUsers are getting smarter about finding what they want on the Web -- and about ignoring what they don't. Marketers, adjust your attitudes. Read More...
View articleGlobal corporate investment on mobile enterprise infrastructure will grow from $300 million in 2002 to $2.3 billion in 2005, according to Datamonitor....
View articleA new Jupiter report suggests that sites should avoid usurping agency creative duties, despite the promise of higher fees. Read More...
View articleMobilocity, which provides m-business consulting services, said the combined firm would offer services in digital branding, communications strategy, W...
View articleThe findings of a new Arbitron/Edison Media Research brings sweet music to the ears of streaming media executives but further malign the online banner...
View articleFor corporate writers, the approval process is just another roadblock that must be hurdled. Susan shares tips for sailing over the barriers. Read More...
View articleLeapfrog Online makes two hires, Viant appoints a development strategist, and Antenna Group picks up four clients. Read More...
View articleThe embattled online retailer looks to offline media to improve sales. Read More...
View articleThe move unites two players in the nascent interactive TV production field. Read More...
View articleMuch has been said about the need for a company's communications to speak with one voice, but there are reasons for your brand to learn a variety of d...
View articleSealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...
View articleThe addition of new data integration features continues the industry giant's moves to meet growing multi-channel demand. Read More...
View articleHow do you become successful? It might be as simple as living by a few basic maxims. Read More...
View articleMore U.S. businesses will spend $500,000 or more on CRM technology over the next two years than they will on other large-scale infrastructure projects...
View articleThe wedding site gets $5 million -- and links to the retail giant's store registries. Read More...
View articleThe RIAA says that illegal downloading and burning of CDs is partly to blame for the music industry's difficult year in 2001, and consumers remain unw...
View article"Star Trek"'s "Captain Kirk" returns to the e-commerce site's advertising after a yearlong hiatus. Read More...
View articleIf your marketing organization isn't firing on all cylinders, perhaps it's time for some do-it-yourself mechanic work. Read More...
View articleAMR Research's quarterly survey results for the fourth quarter of 2001 show a planned increase in e-business budgets of 9 percent, up from 7 percent i...
View articleAs competition from Google looms, the leading pay-for-performance player prepares to expand its international distribution. Read More...
View articleWith the first ads in a decade for its mainframes, Big Blue hopes to encourage enterprises to trade in their servers. Read More...
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