Personalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...
View articleValentine’s Day brought with it a lesson: Coming on too strong is a lousy approach if you want to build a relationship. Read More...
View articleAre hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...
View articleUPDATE: FTC's anti-trust investigation into the two Web research firms' plans apparently helped scuttle the deal. Jupiter's stock price drops 74 perce...
View articleThe software giant debuts a small-scale, targeted campaign aimed at promoting its new focus to New York-area design professionals. Read More...
View articleThink B2B brands are a bore? You don't know one of the best corporate sites on the Web is about ball bearings. Yes, you read that right: ball bearings...
View articleThe market for PDAs, unlike its larger cousin the PC market, wrapped up 2001 with a strong fourth quarter and good numbers for the year. Read More...
View articleAffiliates not making money? What we may have here is a failure to communicate. Read More...
View articleStudies are showing that media people believe we need better systems for measuring online advertising. But who are these media people being surveyed? ...
View articleThe PC market is still on life support, and maybe it's because consumers are choosing to update existing systems rather than buying new ones. Read Mor...
View articleIn a follow-up to the brand's Super Bowl spot, a sizable offline campaign -- complete with an elaborate mock-documentary -- will detail the former spo...
View articleThink Web ads are intrusive? They are. Get over it -- and get your priorities straight. You'll begin to understand the medium and how to make better a...
View articleUPDATE: The software giant is making its pitch to enterprise customers -- just hours after it was forced to respond to high-profile claims of a vulner...
View articleInterep cleans up on Web deals; Trilegiant buys Netcentives' patents; Amazing Media signs Excite.com. Read More...
View articleA study conducted by the Conference Board finds that internal disputes play a large role in major brands' efforts to move online. Read More...
View articleViable email addresses are a valuable commodity; each name represents a potential sale to the e-business owners who implement e-marketing campaigns. W...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleYour email messages are a reflection of your e-business’s personality, and autoresponders are one method of conveying a lot without lifting a finger. ...
View articleAccording to a survey of CIOs, more of these executives are focusing this year on their organization's ability to execute and support CRM by taking a ...
View articleMore than 21 million Americans will be using public WLANs in 2007, attracted by the cheap and superfast remote Internet access provided in airports, s...
View articleThe deal would put DoubleClick to work serving ads and e-mail campaigns for major Bertelsmann media properties. Read More...
View articleThe online dating site is running a major, one-day-only campaign onMarketWatch -- a move that is said is a prelude to a stepped-up year ofadvertising....
View articleThe pitch is alive and well, but the rituals surrounding it have changed to match the current tough times. Here are some ideas to make it work for you...
View articleNearly 5.5 million British adults made online purchases over the Internet in the four weeks leading up to Christmas, a 12 percent increase from the 20...
View articleRather than preaching to the choir, use your home page to evangelize new visitors. Read More...
View articleNearly 95 million people worldwide visited online travel sites in January 2002, according to comScore, making it a record month for traffic to the tra...
View articleWhen you're doing business with someone who promises to keep your deal "under the radar," take care that your credibility doesn't get blown out of the...
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