Tig's done the math. He thinks Google's just-launched CPC model (coupled with its stealth technology) could eventually make many agency and sales func...
View articleWith the support of AT&T Wireless and other players, the privacy group looks to apply its seal program to the emerging mobile Internet industry. Read ...
View articleThere's plenty happening in mobile marketing that's down to earth and out on the street. Read More...
View articlePeter landed his dream gig. He has some pointers for you to snag the perfect job, too. Read More...
View articleDynamics Direct gets a former hotshot exec, a top Web auto site gets a new face, and AtomicPR's client list keeps growing. Read More...
View articleMore underreported revenues are found, and Nasdaq is moving to delist thestock of the scandal-plagued online real estate play. Read More...
View articleHow to write a killer headline. Because you never get a second chance to make a good first impression. Read More...
View articleIt’s been nearly a decade since spammers and their enemies began evolving competitively. As with the classic cheetah/gazelle model originally formulat...
View articleWhen CareerJournal’s campaign was emailed in text, HTML, and Flash, guess which version delivered the highest response? Read More...
View articleAlthough reaching a doctor via a medical site would seem to make sense, a new theory says that approach isn't the most effective. Read More...
View articleA close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent a...
View articleFollowing up on the campaign's mysterious television ads, a rich media ad push is designed to continue the pitch to Web users. Read More...
View articleLosses turn out to be in line with estimates, but the company promises its recent acquired ad serving unit will turn a profit this quarter. Read More...
View articleInternet advertising clutter? Web intrusiveness? Offline folks should get their own houses in order before throwing stones. Read More...
View articleA survey of retail IT and financial executives found that 34 percent do not have an enterprise business intelligence system, even though 72 percent of...
View articleOur age is cursed with complexity. We yearn for simplicity. Our language has been invaded by an unruly mob of new words and terms. There has never bee...
View articleThe news is mostly good, especially the part about CRM not being a complete disaster. Read More...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articleMany e-marketers say their online advertising objective is branding. But different kinds of branding objectives dictate very different strategic and t...
View articleFirst with syndication, now with cost-per-click pricing, the Mountain View, Calif. upstart looks to challenge the paid listing leader. Read More...
View articleAn increasing number of U.S. households have moved to broadband Internet connections, but legitimate video-on-demand services won't be all the rage in...
View articleTired of paying what they consider high fees to for-profit job sites, 25 companies, including IBM and Intel, launch their own career site led by ex-Mo...
View articleCan you be legally liable for providing poor search results? A recently filed lawsuit may settle that issue. Read More...
View articleInternet unit posted significant year-over-year cushion of growth while its offline recruitment and employment advertising divisions suffered. Read Mo...
View articleOn the heels of the termination of its proposed buyout by NetRatings, Jupiter Media Metrix looks to make a name as third-party impression-tracker. Rea...
View articleU.S. retail e-commerce sales for the fourth quarter of 2001 totaled $10.043 billion according to the Department of Commerce, up 13.1 percent from the ...
View articleCan a Web ad make you laugh or make you cry? Jeremy believes that technology has developed far enough that it's possible for Internet advertising to e...
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