The Offer Culture
Email

The Offer Culture

24y Chris Maher

The Offer Culture

In some organizations, sales and marketing functions have grown so divorced, you can almost forget that both are aimed at winning new customers. Here’...

View article
Paid Listings Search Engines Top Estimates
Media

Paid Listings Search Engines Top Estimates

24y Christopher Saunders

Paid Listings Search Engines Top Estimates

Rivals Overture and FindWhat continue the sector's good news -- throwing the rest of the Web ad industry's troubles into sharp relief. Read More...

View article
Certain Applications Could Lead Consumers to Broadband
Data insights

Certain Applications Could Lead Consumers to Broadband

24y Michael Pastore

Certain Applications Could Lead Consumers to Broad...

It's been said that broadband has to be sold to consumers based on its applications, not its speed. A survey by Sage Research examined which high-spee...

View article
Vote on Broadband Bill Spurs New Ad Drive
Media

Vote on Broadband Bill Spurs New Ad Drive

24y Christopher Saunders

Vote on Broadband Bill Spurs New Ad Drive

Warring factions are again ramping up their advertising to weigh in on the controversial Tauzin-Dingell telecom deregulation bill. Read More...

View article
Home Networks Not Connecting with Consumers
Audience

Home Networks Not Connecting with Consumers

24y Michael Pastore

Home Networks Not Connecting with Consumers

Home networks have found an audience among early technology adopters, but vendors, service providers and retailers have yet to convince the mass marke...

View article
An Eye on Third-Generation Search
Search

An Eye on Third-Generation Search

24y Paul J. Bruemmer

An Eye on Third-Generation Search

AltaVista's philosophy going forward. Read More

View article
Homestore Will Restate 2000 Results
Media

Homestore Will Restate 2000 Results

24y Beth Cox

Homestore Will Restate 2000 Results

However, the troubled online real estate operation (the stock is now below $1a share) says its cash flow from operations is expected to be positive fo...

View article
The Future? You're Living in It
Marketing

The Future? You're Living in It

24y Sean Carton

The Future? You're Living in It

Maybe you won't get that Jetsons-style helipad -- but do consider how far we've come and how to profit from it. Read More...

View article
Palm Goes With Online-Only Launch for New PDA
Media

Palm Goes With Online-Only Launch for New PDA

24y Christopher Saunders

Palm Goes With Online-Only Launch for New PDA

The PDA firm chooses a teaser campaign centered around building buzz among existing customers, as it launches the new i705 handheld. Read More...

View article
That's Advertainment!
Media

That's Advertainment!

24y Rob Graham

That's Advertainment!

What is it about Super Bowl ads that make them must-watch marketing messages? And can interactive advertising replicate that experience? Read More...

View article
Avesair Snaps Up WindWire
Media

Avesair Snaps Up WindWire

24y Christopher Saunders

Avesair Snaps Up WindWire

Two rivals in the fledgling wireless advertising space join forces. Read More...

View article
iVillage to Buy Promotions.com
Media

iVillage to Buy Promotions.com

24y Christopher Saunders

iVillage to Buy Promotions.com

The women-focused online media company follows the trend among Web publishers by looking to boost its marketing services. Read More...

View article
Overture Enhances Contract with MSN
Media

Overture Enhances Contract with MSN

24y Enid Burns

Overture Enhances Contract with MSN

MSN and Overture go back a long ways, when the popular search engine wasstill called GoTo. Competing in a "Google"-ized environment, Overture ishappy ...

View article
Getting Emotional About Email
Email

Getting Emotional About Email

24y Jackie Gallogly and Lynne Rolls

Getting Emotional About Email

Jackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Read More...

View article
Listen Up for Content
Media

Listen Up for Content

24y Susan Solomon

Listen Up for Content

What's next for your site? Your users are probably telling you. Are you listening? Read More...

View article
It's All Perfectly Illegal
Media

It's All Perfectly Illegal

24y Roy Mark

It's All Perfectly Illegal

Ever get an e-mail chain letter promising to be perfectly legitimate? The spam is legal but the scam sure isn't. An FTC sting operation rounds up seve...

View article
Video Game Industry Raises the Bar in 2001
Audience

Video Game Industry Raises the Bar in 2001

24y Michael Pastore

Video Game Industry Raises the Bar in 2001

The U.S. video game market had its best year ever in 2001, and now it turns its head to the convergence of broadband, the Internet and gaming. Read Mo...

View article
The U.S. Dominates the Web: Are We Better at Using It?
Marketing

The U.S. Dominates the Web: Are We Better at Using It?

24y Blake Rohrbacher

The U.S. Dominates the Web: Are We Better at Using...

The United States has more Web sites, more e-commerce, and more Web traffic than any other country. Does that imply Web expertise? Read More...

View article
Language 4U?
Marketing

Language 4U?

24y Martin Lindstrom

Language 4U?

Are you speaking your customers' language? As you answer this question, here are a few things to consider. Read More...

View article
Just How Do I Reach My Goals?
Analytics

Just How Do I Reach My Goals?

24y Bryan Eisenberg

Just How Do I Reach My Goals?

There's one very important thing we can learn from Lincoln -- to persevere and reach for greatness, moving beyond merely acceptable results. Read More...

View article
WebSideStory to Tackle Segmentation, ROI
Media

WebSideStory to Tackle Segmentation, ROI

24y Christopher Saunders

WebSideStory to Tackle Segmentation, ROI

A new upgrade addresses marketers' growing demand for quantifiable Web investments, and the industry's trend toward all-in-one solutions. Read More...

View article
Lessons From the Top, Part 1
Marketing

Lessons From the Top, Part 1

24y Chris Yeh

Lessons From the Top, Part 1

Everyone wants to be the boss. What does it take to make it to the top? Read More...

View article
Digital Impact Moves Into ASP Space
Media

Digital Impact Moves Into ASP Space

24y Christopher Saunders

Digital Impact Moves Into ASP Space

The new product broadens the e-mail marketer's offerings, but also expands its competition with established rivals. Read More...

View article
A Mickey Mouse Deal for Travelocity
Media

A Mickey Mouse Deal for Travelocity

24y Beth Cox

A Mickey Mouse Deal for Travelocity

The online travel operation signs with Disney to package theme-park vacationsunder the Travelocity Vacations brand. Read More...

View article
Looking for a Pulse in the PC Market
Audience

Looking for a Pulse in the PC Market

24y ClickZ Stats Staff

Looking for a Pulse in the PC Market

Mired in a slump since 2000, the PC market hasn't had much to get excited about. But the glass-is-half-full types can point to some areas of the South...

View article
The Branding War: An Online Alliance?
Media

The Branding War: An Online Alliance?

24y Dana Blankenhorn

The Branding War: An Online Alliance?

Advertiserswant reach, numbers, and sales. The Web can deliver -- but their metrics aren't talking the same language. It's time the two camps talked. ...

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

Yahoo! fronts for FTD.com; LookSmart goes after small and medium businesses; Initiative Media taps Mediaplex MOJO. Read More...

View article
1 1,308 1,309 1,310 1,311 1,312 1,702