A study sponsored by CRM vendor Kana found that, online and offline, consumers find personalized and proactive customer service is critical to a posit...
View articleThe PC market has been in the doldrums, but that didn't stop the worldwide number of PCs in use from surpassing 600 million in 2001. Read More...
View articleIt's easy to be a reporter in good times. Stories just bite you on the butt and say 'we're here.' It's tougher to find the good news in hard times. Yo...
View articleRestoration Hardware taps an agency for creation of its new online identity; Deutsch LA makes a top hire in its Los Angeles office; and breatheinterac...
View articleUPDATE: Taking advantage of a buyers' market, the Westlake Village, Calif.-based Internet ad player acquires the Marlborough, Mass.-based affiliate ma...
View articleBy focusing on myriad threats, Atlanta-based ISS hopes to woo IT decision makers. Read More...
View articleL90 ousts its CEO and CFO, as an SEC accounting investigation derails the $50 million merger. Read More...
View articleViral marketing isn't just a consumer phenomenon. Your most passionate corporate customers can prove to be your company's infectious advocates. Read M...
View articleWhither bound in 2002, interactive media? It's not all that grim out there, says our resident expert. Read More...
View articleEXCLUSIVE: Deutsche Telekom will phase out the MobileStar and VoiceStreamWireless brand names and unify its offerings through an integrated service pl...
View articleYou asked for more about email. We're happy to oblige. Read More
View articleYet guarded optimism continues for the coming year. Read More...
View articleCreative shop Deutsch NY makes an appointment to its Revlon account; Hollister gets a new Web presence; and New Moon Media adds a top branding expert ...
View articleThe embattled ad player exits Latin America -- again. Read More...
View articleBuzzwords or reality? Are marketers so hung up on 'permission,' 'opt-in,' and 'solicited' that they forget they're actually... advertising? The first ...
View articleThe right publisher -- and the rightpublication -- can link you directly to your target audience. A respected title also adds value to your brand. Rea...
View articleWith its ad revenue outlook for the year still deteriorating, the tech publisher may be headed for a bankruptcy if it can't buy more time on existingc...
View articleAs the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...
View articleSave the bells and whistle for something else. Here's how to make Web navigation clear, functional, and useable. Read More...
View articleDisney will host a special sweepstakes site and Mazda-related content site, designed to encourage test drives. Read More...
View articleWhen bringing users into an 'inner sanctum' where they'll be asked to reveal personal information, make sure they feel safe doing so. Read More...
View articleSure it's inexpensive and more flexible when compared to traditional telephone service, but is using the Internet for voice applications ever really g...
View articleClickZ's Email Strategies Conference & Expo comes to New York on May 20th and 21st. Read More...
View articleThe larger ad formats supported by the IAB are seeing steady growth. Read More...
View articleGoogle takes shot at Overture, rivals; FTC plans crackdown on 9/11 spam. Read More...
View articleThe agency's Bureau of Consumer Protection is getting ready to bash the people trying to make a buck by selling junk on the basis of patriotism or fea...
View articleThe San Francisco metropolitan area has surpassed Seattle/Tacoma as the U.S. region with the highest IT IQ, according to a report from Brainbench. Rea...
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