The new MarketView Web-measurement reporting system features tracking based on content and branding, and lets companies perform business-driven compet...
View articleAltaVista makes two sales appointments and Restoration Hardware chooses a vendor to build its e-commerce platform. Read More...
View articleA survey by Jupiter Media Metrix finds most adults with some online experience can't understand why anyone would pay for content. Read More...
View articleThe offering is prompting new speculation over how the Gray Lady's interactive division might convert paying customers, or promote advertisers. Read M...
View articleFollowing on the heels of its hoops deal involving the NCAA tourney, Volvo inks a pact with the online giant to promote its new XC90 sport-utility veh...
View articleWhich numbers are important, and what should you do when you've got them? Read More...
View articleThe number of consultants is increasing as more people join the Free Agent Nation (voluntarily or otherwise). Chris offers some principles to help the...
View articleSMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Read More...
View articleAs part of its effort to re-align its ad serving products, DoubleClick releases a new version of its software for publishers. Read More...
View articleTargetX offers a Web-based approach to permission-based email marketing. Read More
View articleThe slowdown in technology spending made its way to the mobile phone market in 2001, when the market suffered its first drop in unit sales, according ...
View articleIn another validation for the newest interactive media formats, the automaker is once again turning to interactive TV, rich media and wireless ads dur...
View articleA resurrected version of the once-popular e-mail newsletter service will be used to promote the marketer's other properties. Read More...
View articleIt's a numbers game. If your site isn't earning as much as you think it should, here are tools to boost and leverage your traffic. Read More...
View articleIs your agency opting for inefficiency when it makes your media buys? Here's how to tell, and what to do if it is. Read More...
View articleWhat can bring your brand, corporate image, and tech infrastructure to their knees before you know it's happened? Spoofing. (And you thought spam was ...
View articleFirms are focusing more on ROI than competitive positioning, but findings indicate that marketers worry about successfully bouncing back when the econ...
View articleBulletPass can help send important emails, product announcements, newsletters, and other types of electronic media to your customers and clients. Read...
View articleCheetahMail offers CheetahMail Capture, Analyzer, and FastTrack for email marketing needs. Read More...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleWhen companies don't listen to customers, copywriters' jobs are much tougher. Here's a Web-based company that literally hears what visitors think of t...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
View articleSurfers hate them so much, they'll pay to block them. Now, a study says users really aren't that bothered. Do pop-up ads tarnish a brand or elevate aw...
View articleThe two firms will co-market products, echoing moves by other metrics players to parlay their offerings into all-in-one solutions. Read More...
View articleA series of moves continues the Web portal's efforts to become a marketing platform for movie studios. Read More...
View articleExcite signs on with Engage; OPA grows membership; Perrier taps Byte for site. Read More...
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