There's hard data, and then there's the human factor. Measuring success and improving results means knowing how to assess both tangible and intangible...
View articleAuthor examines 2000 Arizona Democratic primary that was first to use Web. Read More...
View articleCarat Interactive selects Bluestreak for ad serving; the Interpublic Group of Companies names a new Initiative Media CEO. Read More...
View articleThe firm says they're the chief reason for continued client satisfaction, though rivals are quick to dismiss such claims. Read More...
View articleBriefMe is a no-cost, email-based e-zine that is filled with news, site reviews, and Web article summaries. Read More...
View articleShouting and blasting. Is that any way to nurture a relationship? Read More...
View articleThe paid search engine is aiming to boost its appeal to small advertisers with a new cost-per-click program, through some might be irked at being forc...
View articlePatients want to communicate with their doctors online and they are willing to pay for it. But until reimbursement issues are perfected, physicians wo...
View articleShopping for a tech solution and feel like you don't speak the language? Here are some plain-English questions to ask the vendors. Read More...
View articleTough economic conditions have created a dearth of good, targeted B2B placements. Try Tessa's tips for B2B campaigns that work. Read More...
View articleDespite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...
View articleThe Web ad giant continues to post net losses, while margins improve. Read More...
View articleU.S. Web site managers will technologically fortify their sites through 2002, emphasizing internal initiatives, rather than customer-visible features....
View articleRather than competing with mainstream media for ad dollars, the Web might serve as a valuable add-on to traditional media buys, according to findings ...
View articleOverture's Ryan promoted to products head; 24/7 Real Media adds AccuWeather.com to client list; Yesmail makes four appointments to management team. Re...
View articleThere’s no such thing as business-to-business, just person-to-person, so take some risks with your next campaign. Read More...
View articleCash-strapped online researcher Jupiter lands $8.5 million from its former suitor and current courtroom adversary. Read More...
View articleJust because you can use a clever play on words, doesn't mean you should. But if you do, make sure it's not just clever but also clear. Read More...
View articleDoubleClick and Information Resources release another study in the industry's growing body of favorable research. Read More...
View articleMarketers that used e-mail promotions and other online advertising methods found a positive impact on sales, customer retention, and brand awareness. ...
View articleWith all the talk about the major engines, it's easy to forget many users are searching and navigating directly from Web browsers, such as Internet Ex...
View articleIn a slate of new television, radio and online ads, the computer manufacturer is voicing its opposition to a bill that aims to curtail PC users' copyi...
View articleWireless users want relevant and up-to-date content on their handheld devices but don't waste their time – or their minutes. Read More...
View articleUPDATE: The Web portal points to a reconfigured business model, and raises guidance for the year. Read More...
View articleGuest Viewpoint: Ian Oxman of RappDigital Innovyx offers a 5-step method to help you expand your customer list with e-mail addresses. Read More...
View articleEchoMail, Inc. offers the development of email relationship management (ERM) solutions. Read More...
View articleIn a break from tradition, the paid search leader will deliver its listings to in a deal with the computer-maker. Read More...
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