IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Yahoo! settles with yodeler; L90 fights delisting; Burson-Marsteller, PlanetFeedback link up. Read More...

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IBM Launches ThinkPad Campaign
Media

IBM Launches ThinkPad Campaign

24y Christopher Saunders

IBM Launches ThinkPad Campaign

The effort will showcase luminaries from the worlds of small business, arts, and science. Read More...

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Overture Signs United Online
Media

Overture Signs United Online

24y Christopher Saunders

Overture Signs United Online

The deal continues the paid listings search provider's string of good news -- as the clock ticks on its deals with Yahoo! and AOL. Read More...

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Execs & Accounts For April 22, 2002
Media

Execs & Accounts For April 22, 2002

24y Jackson Chan

Execs & Accounts For April 22, 2002

New work for ElectricArtists, Cake Marketing JV; VideoBanner, will be accepted across the DoubleClick Media Network; Agency.com, creates and launches ...

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The Post-Web World: Connecting With Connected Consumers
Marketing

The Post-Web World: Connecting With Connected Consumers

24y Sean Carton

The Post-Web World: Connecting With Connected Cons...

The Web may be over. Connectivity's not. Think 'apps' not 'ads.' Read More...

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Lagardere, AvantGo in Distribution Pact
Media

Lagardere, AvantGo in Distribution Pact

24y Christopher Saunders

Lagardere, AvantGo in Distribution Pact

The publisher hopes to boost offline subscriptions and interactive advertising through the arrangement. Read More...

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Guess Who's Growing Up?
Marketing

Guess Who's Growing Up?

24y Pamela Parker

Guess Who's Growing Up?

There's a generation coming of age -- just as the Internet hits its stride as a marketing medium. Read More...

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Effectively Managing Subscribers -- by Accident
Email

Effectively Managing Subscribers -- by Accident

24y Edward Grossman

Effectively Managing Subscribers -- by Accident

It's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing...

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Yahoo! Yodeler Sues for Royalties
Media

Yahoo! Yodeler Sues for Royalties

24y Christopher Saunders

Yahoo! Yodeler Sues for Royalties

The country performer responsible for the portal's trademark cry said the company has wrongfully infringed on his copyright. Read More...

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Execs & Accounts For April 19, 2002
Media

Execs & Accounts For April 19, 2002

24y Jackson Chan

Execs & Accounts For April 19, 2002

DDB wins Qwest; American Airlines launches redesigned AA.com; Almay and iDeutsch launch new site Read More...

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Yahoo! Hires Former WB Exec
Media

Yahoo! Hires Former WB Exec

24y Christopher Saunders

Yahoo! Hires Former WB Exec

Semel associate James Moloshok is brought in as the Web portal ramps up its outreach to entertainment firms, as well as its marketing of paid and ISP ...

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Hollings Wants Consumers to Opt-In to Online Privacy
Media

Hollings Wants Consumers to Opt-In to Online Privacy

24y Roy Mark

Hollings Wants Consumers to Opt-In to Online Priva...

Proposed bill would require online advertisers and businesses to get user permission before sharing sensitive information with third parties. Read Mor...

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Global 500 Recruit Online
Audience

Global 500 Recruit Online

24y Robyn Greenspan

Global 500 Recruit Online

Electronic recruiting dominates the human resource efforts of top companies, with 91 percent finding viable candidates through their corporate Web sit...

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Betting the Farm on RFM, Part 1
Analytics

Betting the Farm on RFM, Part 1

24y Bryan Eisenberg

Betting the Farm on RFM, Part 1

Now that everyone's figured out that the holy grail of one-to-one marketing doesn't deserve the reverence it was once given, the venerable direct mark...

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eBay's Temporary Insanity at Affiliates' Expense
Marketing

eBay's Temporary Insanity at Affiliates' Expense

24y Declan Dunn

eBay's Temporary Insanity at Affiliates' Expense

eBay made a mistake. eBay should pay for it -- not affiliates. Read More...

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European Legislators Rethink Stance on Cookies
Media

European Legislators Rethink Stance on Cookies

24y Christopher Saunders

European Legislators Rethink Stance on Cookies

'Opt-out' becomes the standard in the newest version of a controversial directive. Read More...

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Good Publicity, Bad Publicity
Email

Good Publicity, Bad Publicity

24y Laura Rush

Good Publicity, Bad Publicity

Every e-marketer should realize by now that sending unsolicited email to an individual or group of individuals can lead to consequences including dama...

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Email Testing: Here Come the Bridesmaids
Email

Email Testing: Here Come the Bridesmaids

24y Heidi Anderson

Email Testing: Here Come the Bridesmaids

Not testing your mailings? These case studies of email tests should be all the convincing you’ll need. Read More...

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Seeking a Mail Server That Meets All Your Antivirus and Antispam Needs?
Email

Seeking a Mail Server That Meets All Your Antivirus and Antispam Needs?

24y Nelson King

Seeking a Mail Server That Meets All Your Antiviru...

VOP modusMail may be the answer. VOP modusMail is a comprehensive and solid solution that offers outstanding antivirus and antispam capabilities for s...

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FTC Puts Heat on Web Energy Advertisers
Media

FTC Puts Heat on Web Energy Advertisers

24y Roy Mark

FTC Puts Heat on Web Energy Advertisers

Commission warns marketers about deceptive practices in pitching gas-saving and other energy-related devices. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

IAB signs new members; Match.com, The Excite Network in distribution deal; MSN UK launches wacky 'Reality' promo. Read More...

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Canadian Media: A Buyer's Guide
Media

Canadian Media: A Buyer's Guide

24y Tessa Wegert

Canadian Media: A Buyer's Guide

Canada is teeming with Web-savvy consumers. Here's how, and where, to reach them. Read More...

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Good News for E-Biz
Audience

Good News for E-Biz

24y Robyn Greenspan

Good News for E-Biz

More U.S. Net users equal more online shoppers as 60 million utilize e-commerce sites this year, and the annual figures will rise significantly. Read ...

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Survey: Web Cuts into TV Use by Mothers
Media

Survey: Web Cuts into TV Use by Mothers

24y Christopher Saunders

Survey: Web Cuts into TV Use by Mothers

Jupiter and NPD Group report that Internet usage impacts the TV viewing habits of women with children -- a finding that represents an opportunity for ...

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'My' Sites: And the Winners Are...
Analytics

'My' Sites: And the Winners Are...

24y Jack Aaronson

'My' Sites: And the Winners Are...

If the Internet is all about Me, what are the best 'My' sites on the Web? Read More...

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iTV Firms Boost Ad Products for VOD
Media

iTV Firms Boost Ad Products for VOD

24y Christopher Saunders

iTV Firms Boost Ad Products for VOD

Interactive TV players Concurrent and Everstream team up, while SeaChange rolls out its own targeted advertising service for video-on-demand. Read Mor...

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Does Your E-Newsletter Have a Content Formula?
Email

Does Your E-Newsletter Have a Content Formula?

24y Debbie Weil

Does Your E-Newsletter Have a Content Formula?

If your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Read More...

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