Cyberlogtech
Email

Cyberlogtech

24y Team ClickZ

Cyberlogtech

Cyberlogtech provides e-marketing solutions and a self-managed permission-based email platform called Powered E-Mail. Read More...

View article
Music Fans Rip More, Spend More
Audience

Music Fans Rip More, Spend More

24y Robyn Greenspan

Music Fans Rip More, Spend More

As the music industry continues to blame the Internet for lagging global sales, Jupiter finds that experienced file sharers are more likely to have in...

View article
24/7 Real Media Breaks Even in Europe
Media

24/7 Real Media Breaks Even in Europe

24y Christopher Saunders

24/7 Real Media Breaks Even in Europe

Despite a slight drop in revenues, the firm says its turnaround is coming along according to plan-- and it's landed $1.5 million in financing. Read Mo...

View article
Innovation Suffocation
Media

Innovation Suffocation

24y Seana Mulcahy

Innovation Suffocation

On May 1, many Webcasters will go silent to protest a proposal before the U.S. Copyright Office -- a proposal that, if accepted, could silence these W...

View article
Study: Classifieds to Drive Internet Ad Growth
Media

Study: Classifieds to Drive Internet Ad Growth

24y Christopher Saunders

Study: Classifieds to Drive Internet Ad Growth

They might not be flashy, but online classifieds are thefastest-growing segment in a rebounding Web advertising industry. Read More...

View article
DoubleClick: Marketers Wrongly Perceive Web Problems
Media

DoubleClick: Marketers Wrongly Perceive Web Problems

24y Christopher Saunders

DoubleClick: Marketers Wrongly Perceive Web Proble...

True, there's a lot going wrong in online advertising -- but a DoubleClick study suggests that marketers' perceptions are often worse than reality. Re...

View article
Excellence by Design
Media

Excellence by Design

24y Susan Solomon

Excellence by Design

Susan shows us a site that's both a fabulous escape and a serious lesson in really well-developed content. Read More...

View article
Beware! Your PC Could Be Bugged
Media

Beware! Your PC Could Be Bugged

24y Greg Sherwin and Emily Avila

Beware! Your PC Could Be Bugged

Do not think that viruses/worms are the only nasty parasites around. There is a new nuisance on the prowl and it is called spyware. Read More...

View article
Click-and-Mortars Finally Click!
Marketing

Click-and-Mortars Finally Click!

24y Martin Lindstrom

Click-and-Mortars Finally Click!

The Web can't appeal to human senses like a real-world retail store can, which hinders upselling and impulse buying. Martin finds evidence this is cha...

View article
Email by the Numbers: What Do Consumers Think?
Email

Email by the Numbers: What Do Consumers Think?

24y Jackie Gallogly and Lynne Rolls

Email by the Numbers: What Do Consumers Think?

Internet users prefer email over everything -- with the possible exception of brushing their teeth. Read More...

View article
Execs and Accounts for April 29, 2002
Media

Execs and Accounts for April 29, 2002

24y Zachary Rodgers

Execs and Accounts for April 29, 2002

AdWare Systems in agreements with three new communications firms; Agency.com in deal to develop portal for S-B Power Tool; MindArrow Systems to provid...

View article
Monster Ramps Up Marketing
Media

Monster Ramps Up Marketing

24y Christopher Saunders

Monster Ramps Up Marketing

Deals with Viacom and Ziff Davis Media highlight a renewed advertising push. Read More...

View article
European Banks Not Branching Out to the Web
Marketing

European Banks Not Branching Out to the Web

24y Robyn Greenspan

European Banks Not Branching Out to the Web

Forrester Research indicates that banking profits will be found online, yet many European financial firms can't break free from branches. Read More...

View article
Online Ad Groups Release Updated Ts&Cs
Media

Online Ad Groups Release Updated Ts&Cs

24y Christopher Saunders

Online Ad Groups Release Updated Ts&Cs

The new document, which is intended to serve as a contractual basis for insertion orders, introduces a compromise on third-party ad serving. Read More...

View article
Is Our Industry a Modern-Day Sodom and Gomorrah?
Marketing

Is Our Industry a Modern-Day Sodom and Gomorrah?

24y Eric Picard

Is Our Industry a Modern-Day Sodom and Gomorrah?

Things are getting out of hand! Pop-unders were one thing, but their latest incarnation is outright evil. Read More...

View article
Trip.com Relaunches with $40M Campaign
Media

Trip.com Relaunches with $40M Campaign

24y Pamela Parker

Trip.com Relaunches with $40M Campaign

As the online travel players battle it out in the white-hote-commerce sector, another site struggles to make its mark. Read More...

View article
DoubleClick, CentrPort Ink Deal
Media

DoubleClick, CentrPort Ink Deal

24y Christopher Saunders

DoubleClick, CentrPort Ink Deal

The online ad giant continues efforts to expand its suite of allied marketing and analytical services. Read More...

View article
E-Commerce Goes On a Roll
Audience

E-Commerce Goes On a Roll

24y Beth Cox

E-Commerce Goes On a Roll

First-quarter reports show solid growth in consumer online sales; however, the latest GDP figures show the IT recession continuing. Read More...

View article
Betting the Farm on RFM, Part 2
Analytics

Betting the Farm on RFM, Part 2

24y Bryan Eisenberg

Betting the Farm on RFM, Part 2

Trying to reactivate defected customers is a futile exercise, but why not use RFM to catch them before they get away? Read More...

View article
A Recipe for Affiliate Success
Marketing

A Recipe for Affiliate Success

24y Jason Ciment

A Recipe for Affiliate Success

Follow Jason's instructions, and you'll discover super affiliates that can really drive revenue. Read More...

View article
Overture Scores on Earnings, Yahoo!
Media

Overture Scores on Earnings, Yahoo!

24y Christopher Saunders

Overture Scores on Earnings, Yahoo!

It's a double dose of good news for the Pasadena, Calif. paid search listings provider. Read More...

View article
The Truth? You Can't Handle the Truth
Marketing

The Truth? You Can't Handle the Truth

24y Rebecca Lieb

The Truth? You Can't Handle the Truth

On the Internet, no one knows you're a... what? Savvy consumers are learning the easiest way to fight back against aggressive, unscrupulous marketing ...

View article
Execs and Accounts for April 26, 2002
Media

Execs and Accounts for April 26, 2002

24y Zachary Rodgers

Execs and Accounts for April 26, 2002

Solbright tapped by SportsLine.com for ad sales and production; L90 to manage New York Daily News consumer databases; Point.Roll hires James Lavelle a...

View article
Oh! You Do Spam.
Email

Oh! You Do Spam.

24y Jeanne Jennings

Oh! You Do Spam.

Is email marketing headed the way of telemarketing -- disliked and not respected? Are we killing the goose that lays the golden egg? Jeanne gives you ...

View article
Inbox Interactive
Email

Inbox Interactive

24y Team ClickZ

Inbox Interactive

Inbox Interactive is a full-service agency focused exclusively on e-mail marketing. Services include consulting, writing and development, implementati...

View article
When to Turn and Run: Suspect-Supplier Tip-Offs
Media

When to Turn and Run: Suspect-Supplier Tip-Offs

24y Tessa Wegert

When to Turn and Run: Suspect-Supplier Tip-Offs

Doomed from the start? If you deal with media suppliers who fit these profiles and your campaign fails, don't say we didn't warn you. Read More...

View article
Slow but Steady Speed Subscriptions
Data insights

Slow but Steady Speed Subscriptions

24y Robyn Greenspan

Slow but Steady Speed Subscriptions

U.S. consumer broadband subscriptions are increasing, but lower prices propel Canada's lead in the high-speed adoption race. Read More...

View article
1 1,289 1,290 1,291 1,292 1,293 1,702