The consumer data giant aims to link offline buying data with shoppers' online information. Read More...
View articleThe report is the latest testament to what appearsto be the greater staying power of the British Web advertising market. Read More...
View articleTech vendors: Do your 'solutions' solve anything -- or do they just create more problems? Read More...
View articleThe electronics giant is shooting for front-page, prestige-building buys on dozens of major Web properties. Read More...
View articleThose dollars allocated to branding aren't just disappearing into the ether. Here's how to quantify their impact. Read More...
View articleOur columnist is stumped -- it's up to you. Three case studies, three riddles. And...can you convince one very tempted marketer to take his finger off...
View articleA recent conference wasn’t as earth moving as last year’s event -- but did inspire our intrepid columnist to try her hand at blogging. Read More...
View articlee*media is one of the first companies to gain access to ActiveBuddy's BuddyScript SDK to develop IM-based 'buddies,' or interactive bots Read More...
View articleAs the industry gropes for standards, bear in mind they're important -- but not necessarily a priority. Read More...
View articleUPDATE: Bankoff assumes role as EVP of Operations, Interactive Services; Gang takes over as EVP of Product Marketing. Read More...
View articleGranada Enterprises to use EyeWonder streaming technology; Sharpe Partners launches mini-site to promote new camera from Fujifilm USA. Read More...
View articleE-mail marketing could be reaching the breaking point, with spam now comprising the majority of most users' inboxes, according to Executive Summary Co...
View articleCreative teams aren't production departments. Creative, effective , online ads require creative input from a campaign's inception. Read More...
View articleDespite a drop in time spent online by most Web users, marketers could benefit from increases in university and search-related traffic, according to c...
View articleSeeking a search engine? Look in your wallet. The free (or almost free) ride is over. Expect to pay hundreds to hundred of thousands of dollars for co...
View articleUPDATE: A judge grants a preliminary injunction against the domain name giant, halting what many considered to be a domain-slamming, email-marketing c...
View articleNew technology will outdate mobile phones, causing a steady increase in revenue for the industry. Read More...
View articleThe move continues NetRatings' bid to become the preeminent provider of online audience research and media planning tools. Read More...
View articleMedia buying becomes more difficult, but cross-channel campaigns appear more crucial, based on research from Knowledge Networks/SRI. Read More...
View articleThe move expands AdIndex to cover online direct campaigns. Read More...
View articleOnline dating service seeks single male or female, 21 and up, to help boost its profile in the increasingly crowded sector. Must be digitally complian...
View articleYour customers may be loyal, but don't kid yourself. There's no such thing as 'my brand, right or wrong.' Read More...
View articleThe pitch to CIOs and corporate purchasers continues the PDA firm's moves to right itself. Read More...
View articleIt ain't your Grandma's Internet! Online seniors are dynamic, affluent and as a group, growing much faster than you think. Read More...
View articleHere's evidence that a co-branding alliance may be something you should consider. Read More...
View articleNew email service provides tight integration with Microsoft Outlook/Exchange or POP3 accounts to send and receive email from anywhere a user travels w...
View articleTech 'horror stories' are again the centerpiece of the reseller's new ads. Read More...
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