Best Buy Continues "Stick Men" Ads
Media

Best Buy Continues "Stick Men" Ads

24y Christopher Saunders

Best Buy Continues "Stick Men" Ads

The consumer electronics and movie retailer ups its effort with rich media. Read More...

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Travelocity Drops $40 Million for New Ads
Media

Travelocity Drops $40 Million for New Ads

24y Christopher Saunders

Travelocity Drops $40 Million for New Ads

Amid guarded optimism in the online travel industry, the Web travel booker looks to promote itself as a resource tool, rather than simply an airline t...

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NYAG Goes After Spammers
Media

NYAG Goes After Spammers

24y rumo

NYAG Goes After Spammers

NY Attorney General Eliot Spitzer goes after MonsterHut, long the bane of anti-spam organizations and blacklists. Read More...

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Out of the Mouths of... Planners, Buyers, and Salespeople
Media

Out of the Mouths of... Planners, Buyers, and Salespeople

24y Seana Mulcahy

Out of the Mouths of... Planners, Buyers, and Sale...

Think the industry is maturing? Read what Seana overheard at a recent media summit. You might be shocked. Worse, you might recognize your own agency. ...

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Educate Them, for They Know Not What They Do
Email

Educate Them, for They Know Not What They Do

24y Rebecca Lieb

Educate Them, for They Know Not What They Do

A million email names for $10? Give newbies other options, and they’ll likely do the right thing. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

iVillage completes acquisition of Promotions.com; ValueClick finalizes Be Free buyout; Engage looks to stave off Nasdaq delisting. Read More...

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Youth and Upscale Consumers Want an M-Lifestyle
Data insights

Youth and Upscale Consumers Want an M-Lifestyle

24y Robyn Greenspan

Youth and Upscale Consumers Want an M-Lifestyle

Wireless Internet penetration could depend on how effectivelyproviders market to these segments of the population. Read More...

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Execs and Accounts for May 24, 2002
Media

Execs and Accounts for May 24, 2002

24y Zachary Rodgers

Execs and Accounts for May 24, 2002

Wunderman names Larry Rinaldi president of its Asia-Pacific region; ID Creative Services hires a vice president of interactive services; weather.com t...

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Ventura Signs Online Privacy, Spam Bill
Media

Ventura Signs Online Privacy, Spam Bill

24y Christopher Saunders

Ventura Signs Online Privacy, Spam Bill

The law requires that ISPs disclose data-collection practices, and lays down guidelines on unsolicited commercial e-mail. Read More...

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An Offer You Can't Refuse
Analytics

An Offer You Can't Refuse

24y Bryan Eisenberg

An Offer You Can't Refuse

Set someone at your store's doorstep and hand them dough to buy anything they want. Think you have a guaranteed sale? Think again. Read More...

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Coping With SSS: Seven Seconds to Seducing Affiliates
Marketing

Coping With SSS: Seven Seconds to Seducing Affiliates

24y Jason Ciment

Coping With SSS: Seven Seconds to Seducing Affilia...

Having problems getting through to your affiliates? Find out how to hurdle some common obstacles. Read More...

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Ziff's TNE Merges With America's Network
Media

Ziff's TNE Merges With America's Network

24y rumo

Ziff's TNE Merges With America's Network

The sale of The Net Economy magazine includes a cross-marketing agreement with the Boston-based trade-show and B2B publisher. May 20th issue of TNE is...

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Marketers Feel Slammed by Spam
Email

Marketers Feel Slammed by Spam

24y Jeanne Jennings

Marketers Feel Slammed by Spam

Marketers refuse to be labeled spammers. Refining best practices is on the agenda, as is battling bosses and clients. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Screenblast to promote surfer gear; Unicast: business more than doubled in 2001; NYTimes.com in content, promotional deal with French Culinary Institu...

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New Ads to Pitch MSN, Verizon Wireless Partnership
Media

New Ads to Pitch MSN, Verizon Wireless Partnership

24y Christopher Saunders

New Ads to Pitch MSN, Verizon Wireless Partnership

UPDATE: A multi-million dollar campaign will run throughout the year. Read More...

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When Spam Policing Gets Out of Control
Media

When Spam Policing Gets Out of Control

24y Team ClickZ

When Spam Policing Gets Out of Control

Legitimate ISPs, Web hosts and online businesses are often the victims ofanti-spam vigilantes who shut down entire IP blocks of addresses. Read More...

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Exploring Experimental Placements
Media

Exploring Experimental Placements

24y Tessa Wegert

Exploring Experimental Placements

Indulge your pioneering spirit, but make sure you've built in safeguards. Read More...

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Trading Places, Part 1
Analytics

Trading Places, Part 1

24y Arthur O'Connor

Trading Places, Part 1

If the CRM software craze is over, what's next? The first of a three-part series on the future of CRM applications. Read More...

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IAB: Online Ad Sales Fell in Q4, 2001
Media

IAB: Online Ad Sales Fell in Q4, 2001

24y Christopher Saunders

IAB: Online Ad Sales Fell in Q4, 2001

The industry's revenue decline continues. Read More

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Email Copy for the Next Economy
Email

Email Copy for the Next Economy

24y Chris Maher

Email Copy for the Next Economy

Email that speaks to executives: a five-point checklist. Read More...

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Why Someone Should Be in Charge of Your Web Site
Marketing

Why Someone Should Be in Charge of Your Web Site

24y Gerry McGovern

Why Someone Should Be in Charge of Your Web Site

Organic growth is great when it comes to vegetables and fruits, not when it comes to your Web site. Read More...

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LookSmart, AltaVista Name New Marketing Chiefs
Media

LookSmart, AltaVista Name New Marketing Chiefs

24y Christopher Saunders

LookSmart, AltaVista Name New Marketing Chiefs

The moves come as the field of search engine marketing is growing in importance -- and facing new competitors. Read More...

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Execs and Accounts for May 22, 2002
Media

Execs and Accounts for May 22, 2002

24y Zachary Rodgers

Execs and Accounts for May 22, 2002

360i promotes Erik Harbison to media director; Messagizer to provide services to U.K.'s top student-focused Web site; Shayne Mihalka joins Fastclick a...

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DoubleClick Receives OK on Privacy Settlement
Media

DoubleClick Receives OK on Privacy Settlement

24y Christopher Saunders

DoubleClick Receives OK on Privacy Settlement

Despite objections from consumer advocates, the Web ad giant will settle its outstanding federal and state data-collection lawsuits. Read More...

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Orbitz to Market to Gays, Lesbians in PlanetOut Deal
Media

Orbitz to Market to Gays, Lesbians in PlanetOut Deal

24y Christopher Saunders

Orbitz to Market to Gays, Lesbians in PlanetOut De...

The online travel site looks to target the demographic, while PlanetOut fills in some holes left vacant through its earlier work with the ailing U.S. ...

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FTC to Widen Anti-Spam Efforts
Media

FTC to Widen Anti-Spam Efforts

24y Christopher Saunders

FTC to Widen Anti-Spam Efforts

EXCLUSIVE: The Federal Trade Commission looks to work around a lack of federal spam legislation to expand the scope of its enforcement. Read More...

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LookSmart Changes to Cost-Per-Click Listings
Search

LookSmart Changes to Cost-Per-Click Listings

24y Danny Sullivan

LookSmart Changes to Cost-Per-Click Listings

Another cost-per-click program turns a gimlet eye on your wallet. Is LookSmart's new program worth it for your business? Read More...

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