By definition, CRM is open to interpretation but professionals will agree that satisfying customers is paramount. Read More...
View articleWe're living in an untrusting environment, and the prevailing mood is creating changes in our industry and throughout our world. But it's time to stop...
View articleInstant messaging itself doesn't create security threats, but the people who use IM do, according to a new survey of security managers. Read More...
View articleThe IAB adds 13 ad sellers and publishers to membership; Engage joins OPA as associate member; Global Name Registry hires Quenzel as vice president of...
View articleThe mobile carrier launches a second ad campaign to promote [FREEUP]. Read More...
View articleA corporation's voice should sound different online -- even if the style guide says otherwise. How to make adjustments (under the radar, if necessary)...
View articleAgencies drank the Kool-Aid, then spat it up. No more iDivisions. Digital's now fully integrated into the palette of service offerings. After all, it'...
View articleSearch engines are sending out mixed (if not downright contradictory) messages. Read More...
View articleUPDATE: Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleA pizza joint needed to boost its Web site traffic. Mission accomplished. The one restaurant is now a franchise, and most of its competition is out of...
View articleIn another victory for Unicast, Bluestreak will promote the Superstitial instead of its ownofferings. Read More...
View articleHas the concept of 'thinking outside of the box' become mundane? Seana's excited about thinking inside the box. Literally. Read More...
View articleSabre's travel site cements a deal that expands its exclusive relationshipwith the portal; new travel products, beefed up marketing due soon. Read Mor...
View articleOnline shoppers are concerned about disclosing their personal information but most would give up the data for a chance at winning some cash. Read More...
View articleAnalyze This: Aberdeen Group reports that ASPs are gaining market share fast in the growing Web analytics market. Read More...
View articleExpedia and Ticketmaster ally ahead of USAI buyout; Omnicom acquires online/offline fundraising firm; WestWayne acquires breatheinteractive; Mediabin,...
View articleThe suit contests a recent change in how the company sells some of its paid listings. Read More...
View articleThe landmark project continues the industry's effort to push for greater online ad spending. Read More...
View articleProcedures that are no-brainers in the offline world are causing serious headaches online. It’s time to come together as an industry and adopt some so...
View articleIDC recently released first quarter worldwide server revenue stats,revealing a market in decline for the fifth consecutive quarter. Read More...
View articleDespite a rising unemployment rate, U.S. small businesses are expected to spend $50 billion on human resource functions in 2002. Read More...
View articleBehind the numbers: A recently released report charts the course for online advertisers. Read More...
View articleThe chipmaker is embarking on a new advertising effort -- its largest yet -- to reach business buyers and extend its foothold in the enterprise market...
View articleThe firm's new financing points to the growing importance of marketing resource management tools and services. Read More...
View articleFollowing the launch of 'surround sessions,' the Web publisher looks to bring another traditional broadcast concept to the Internet. Read More...
View articleAT&T unveils a redesigned homepage for its Worldnet Service; SmartDM adds sports outlet to its client list; R/GA launched a redesigned gateway for...
View articleZap spam, save your brand? One email marketer developed a simple, elegant solution. List brokers won’t like it. Read More...
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