UPDATE: European regulators may extend their strict data-collection regulations to encompass products like Windows Media Player. Read More...
View articleFEATURE: Facing a drastically different market than the heydey of the dot-com era, online trading firms seek to differentiate themselves in order to a...
View article'Dead' affiliates may only be sleeping. How to revive active participation in your program. Read More...
View articleIn the black and tickled pink! Color is a persuasion tool. Use it to improve your conversion rate. Read More...
View articleGetting confusing open rate numbers when sending HTML emails to AOL users? Join the club. Then, discover the solution. Read More...
View articleWhen planning an online advertising campaign, what determines which ad formats and placements a media buyer recommends to her clients? Read More...
View articleThe rich-media 'page-tilt' ad unit, featured heavily in an earlier direct response effort, will be reused in a brand-building campaign. Read More...
View articleGoodby takes over work for the combined Hewlett-Packard and Compaq corporate brands, while Publicis nabs product work. Read More...
View articleThe holding company confirms plans to bring the two restructured interactive shops back under its umbrella. Read More...
View articleFindings from DoubleClick's Abacus unit suggest a need formulti-channel marketing and sales tracking. Read More...
View articleAnother round of litigation among the major players in online ad serving comes to a close. Read More...
View articleYou might think this question has been hashed to death. It hasn’t. Read More...
View articleThe American file-swapping population swells to 19 percent; Eminem'sCD debuts at number one; and the digital audio product industry is expected to boo...
View articleUPDATE: Execs dispute a Journal story that raised concerns about the ad agency giant's handling of its interactive units, and prompted a major sell-of...
View articleMillward Brown makes two executive hires; Wunderman tapped by Pfizer to provide strategic thinking and database services; CCMR Advertising/Marketing C...
View articleThe online ad network formally realigns Dynamo under Mediaplex and says its trolling for new acquisitions. Read More...
View articleNew metrics have emerged for measuring search engines' popularity with users. Read More...
View articleCross-media measurement begets cross-media education. That's good news for traditional marketers who need to justify their online buys. Read More...
View articleUPDATE: It's good news for the VC outlook in online marketing, while the firm gains needed funds and an influential new board member. Read More...
View articleBrilliant creative can be as powerful and evocative as Proust's Madeleine. Online may be the most effective medium for deeply sensory messages. Read M...
View articleFindings from DoubleClick's Abacus unit suggest a need for multi-channel marketing and sales tracking. Read More...
View articleMore than half of all U.S. retailers reported profitability from their online sales efforts last year, says a new research report from an industry gro...
View articleThis is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...
View articleTaylor Nelson Sofres seeks the firm's ad tracking technology, which will be marketed by CMRi. Read More...
View articleThe expectations for this year range from a 13 percent drop to slight growth in spending. But looking at consensus numbers, the Online Publisher's Ass...
View articleTen ways to attract online seniors -- America's fastest-growing and freest-spending demographic -- to your site. Read More...
View articleHope or hype? The broad view of broadband. Read More
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