Overture Signs Lycos Europe
Media

Overture Signs Lycos Europe

24y Christopher Saunders

Overture Signs Lycos Europe

The pay-for-placementsearch provider strengthens its international foothold. Read More...

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Yesmail Launches "Append" Service
Media

Yesmail Launches "Append" Service

24y Christopher Saunders

Yesmail Launches "Append" Service

The firm says its privacy controls will help the controversial procedure win favor among marketers. Read More...

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Cross-Channel Synergy? Where?
Marketing

Cross-Channel Synergy? Where?

24y Martin Lindstrom

Cross-Channel Synergy? Where?

A little channel integration goes a long way -- boosting conversions 35 percent. Why aren't marketers bothering to do it? Read More...

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Email SWOT
Email

Email SWOT

24y Jackie Gallogly and Lynne Rolls

Email SWOT

The good, the bad, the opportunities: a critical look at email as a marketing medium. Read More...

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Avenue A to Track Campaign Effectiveness
Media

Avenue A to Track Campaign Effectiveness

24y Christopher Saunders

Avenue A to Track Campaign Effectiveness

The interactive agency is testing a service that uses surveys to measurebrand impact, but looks to go one better with post-impression tracking. Read M...

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Flash Flood Rising
Marketing

Flash Flood Rising

24y Eric Picard

Flash Flood Rising

You've heard the basics, but the details are even more dramatic. Here's why the latest version of Macromedia's animation software could bring signific...

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For Yahoo, the Focus is the Fees
Media

For Yahoo, the Focus is the Fees

24y Beth Cox

For Yahoo, the Focus is the Fees

The portal site, furthering its revenue-bolstering strategy, is said to beplanning a redesign that encourages visitors to spend money and look at more...

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Execs and Accounts for June 10, 2002
Media

Execs and Accounts for June 10, 2002

24y Zachary Rodgers

Execs and Accounts for June 10, 2002

Ask Jeeves Web properties relaunches Ask.com; Visage Mobile appoints David Stevens its new president; FatCow.com launches the first phase of a nationa...

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Apple Targets PC Users in New Ads
Media

Apple Targets PC Users in New Ads

24y Christopher Saunders

Apple Targets PC Users in New Ads

The company pulls few punches against Windows in its 'switcher'campaign. Read More...

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WebSideStory Joins Patent Fray
Media

WebSideStory Joins Patent Fray

24y Christopher Saunders

WebSideStory Joins Patent Fray

The site traffic analysis player becomes the latest recipient, as rivals are increasingly turning to patent law to pressure competitors. Read More...

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The High Price of PDAs
Data insights

The High Price of PDAs

24y Robyn Greenspan

The High Price of PDAs

Enterprises may be surprised to find that the price for a mobile workforce can run upwards of $3,000 per year, per device. Read More...

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EmailLabs
Email

EmailLabs

24y Team ClickZ

EmailLabs

EmailLabs offers an e-mail campaign management system that provides ways to gather customer data, build e-mail newsletters, deliver them on time, and ...

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Think Before You Send
Analytics

Think Before You Send

24y Bryan Eisenberg

Think Before You Send

Hold on! Before you hit ’send’ on your next campaign, make sure you’ve done this indispensable groundwork. Read More...

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Priceline Continues Marketing Alliances
Media

Priceline Continues Marketing Alliances

24y Christopher Saunders

Priceline Continues Marketing Alliances

The travel e-commerce player says recent affiliate agreements and acquisitions have grown its reach more than 800 percent since last year. Read More...

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Execs and Accounts for June 7, 2002
Media

Execs and Accounts for June 7, 2002

24y Zachary Rodgers

Execs and Accounts for June 7, 2002

High Road Communications named North American agency of record for PureEdge Solutions; Real Branding launches a new site for Corona; Saatchi & Saatchi...

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ReplayTV Users Sue to Skip Commercials
Media

ReplayTV Users Sue to Skip Commercials

24y Erin Joyce

ReplayTV Users Sue to Skip Commercials

Five digital video recorder users file suit against media companies and add their voices to the digital copyright debate. Home Recording Group Backs E...

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Star Light, Star Bright, How You Shine So Paper White
Marketing

Star Light, Star Bright, How You Shine So Paper White

24y Jason Ciment

Star Light, Star Bright, How You Shine So Paper Wh...

Use a white paper to enhance your credibility and enhance affiliate selling efforts. Read More...

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VeriSign Faces Fourth Marketing Lawsuit
Media

VeriSign Faces Fourth Marketing Lawsuit

24y Christopher Saunders

VeriSign Faces Fourth Marketing Lawsuit

The domain name registrar's recent direct mail campaign continues to land it in hot water. Read More...

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Let's Talk... About Our Relationship
Marketing

Let's Talk... About Our Relationship

24y Rebecca Lieb

Let's Talk... About Our Relationship

CRM 'solutions' can simply fortify a customer's resolve to sever the relationship. Who's to blame when multimillion dollar, enterprise-wide deployment...

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BMW to Reprise Web Film Effort
Media

BMW to Reprise Web Film Effort

24y Christopher Saunders

BMW to Reprise Web Film Effort

The luxury automaker will continue 'The Hire' after a successful run last year. Read More...

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Part Art, Part Science, Part 5: Integrate
Email

Part Art, Part Science, Part 5: Integrate

24y Al DiGuido

Part Art, Part Science, Part 5: Integrate

Buzzwords come and go, but there’s a good reason one -- integration -- has stuck around. Read More...

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comScore Nabs Media Metrix
Media

comScore Nabs Media Metrix

24y Christopher Saunders

comScore Nabs Media Metrix

The troubled Internet consultancy follows through on a portion of its efforts to sell the business. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

24y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Trading Places, Part 2
Analytics

Trading Places, Part 2

24y Arthur O'Connor

Trading Places, Part 2

If the CRM software craze is over, what's next? The second of a three-part series on the future of CRM applications. Read More...

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Impower Returns from Chapter 11
Media

Impower Returns from Chapter 11

24y Christopher Saunders

Impower Returns from Chapter 11

The e-mail list broker re-enters the market after months in bankruptcy court. Read More...

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AOL Waves Away Online Ad Concerns
Media

AOL Waves Away Online Ad Concerns

24y Christopher Saunders

AOL Waves Away Online Ad Concerns

Stung on online advertising sales worries, the New York media giant is sticking to its forecasts and says it's exploring different sorts of media deal...

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Listen to the Audience
Media

Listen to the Audience

24y Tessa Wegert

Listen to the Audience

Which online ads turn consumers off, and which turn them on? Ask some and find out for yourself. Read More...

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