A survey of New York-area technology executives by The New York Timesranks Silicon Alley as among the weakest high-tech regions in the country. But a ...
View articleNielsen//NetRatings' monthly tally of ad impressions shows the usualsuspects leading the pack, with travel advertising making the biggestcomeback. Rea...
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View articleWhether you manage an intranet or an e-commerce Web site, these are the seven skills you need to master. Read More...
View articleAs the spam problem grows, and concern in the e-mail marketing community increases accordingly, the co-founder of Napster turns his P2P skills to figh...
View articleMarketing shouldn't be about the occasional one-off print ad or quickie campaign. To be successful, you need to incorporate winning techniques into yo...
View articleValueclick expands its relationship with Oddcast; Bluestreak's IonMail chosen by Emerging Interest; i-level launches digital consultancy and research ...
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articlePacific Software Publishing’s NewsMail2U email broadcasting service is a method of promoting new products and services, delivering newsletters, specia...
View articleOur new resident free-to-fee expert, Vin Crosbie, poses three questions. If you answer 'yes' to one of them, chances are your site can charge for acce...
View articleEver thought of naming your child after a corporation? A new era of sponsorships is dawning, so you'd better grab the opportunity. Read More...
View articleA character symbolic of dot-com branding is brought back to life; Dole taps the Web for loyalty efforts; and MTV delves deeper into mobile marketing i...
View articleWhen billion-dollar deals are being done, where is interactive? Read More...
View articleAmid difficulties in the cable industry, iTV software maker Liberate snags a deal to deliver interactive content to ESPN sports fans. Read More...
View articleThe firm's software reporting product gets a facelift and new features, as competition grows in the ASP market. Read More...
View articleOnline travel purchases may not be impulsive but there is one site that has been rated as making life easier for weary Web travelers. Read More...
View articleYou may end up with a smaller database, but the future of the industry is at stake. Read More...
View articleInstant messaging's popularity is showing up in impressive numbers inboth the consumer and professional markets -- almost 40 percent of those at home ...
View articleNYTimes.com, MarketWatch and others form a daypart network to reach advertisers that are seeking the at-work market. Read More...
View articleAgency.com launches a site for The Make-A-Wish Foundation of North Texas; DailyCandy names Adrienne Becker chief executive officer; Eagle Email tapped...
View articleThe latest Internet trend du jour is behind one of the most innovative marketing strategies being deployed today. Why? Because it's honest. Read More...
View articleThe firm looks to promote its new SiteAdvance service by integrating it with DFA and DARTmail. Read More...
View articleAs part of its ongoing effort to boost its visibility, Cendant's travel site strikes a multi-million dollar deal. Read More...
View articleAfraid of using ’FREE’ in your subject line? You’re not alone. Nor is your fear unfounded. Techniques legitimate marketers can use to bypass spam filt...
View articleIf the average surfer would rather eat a rat than buy an X10 camera, has the campaign been successful? Read More...
View articleThe new effort abandons the company's four-year-old 'monitor heads' to focus on case studies highlighting systems integration and consulting work. Rea...
View articleWinstar Interactive Media chosen by StreamCast Networks to rep Morpheus;Mello Yello launches first consumer Web site; i-traffic launches second campai...
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