DoubleClick buys remainder of Abacus Europe; MindArrow adds append; Modem Media makes major cuts; Jupiter Media Metrix starts riding off into the suns...
View article24/7 Real Media is tapped by Online Travel Company to sell advertising, sponsorship and e-mail; Sharpe Partners names Ed Morris its first chief financ...
View articleInformation overload? For marketers, that once meant knowing how many visitors' browsers were version 6.0 versus 6.0.1. The new generation of analytic...
View articleSpeech-centric applications are expected to have people talking about implementation. Read More...
View articleThe two firms say they're negotiating to renew their one-yeardistribution deal. Read More...
View articleThe big-name Web publishers 'want to slow the momentumof a competitor with a more effective advertising product,' said thecontroversial firm's CEO. Re...
View articleIt's taken two years, but the online advertising industry is finally ready to state its case. Read More...
View articleYou know an email campaign costs less than direct mail. But what about the ROI factor? Read More...
View articleGlobal Internet group says focusing on people by closing down open relays and educating users, not focusing on technologies such as spam-filtering, is...
View articleIt's good news for publishers and third-party rich media vendors. Read More...
View articleEven your best friend was once a stranger. The bulk of your site's visitors aren't registered users, but anonymous browsers. How to make them want to ...
View articleEven the most skeptical advertiser can turn into a believer with a willingness to put online advertising --starting with rich media -- to the test. Re...
View articleThe move will see French- and Japanese-language paid-search listings launching in coming months. Read More...
View articleThe number of broadband users in Singapore surged 35 percent withinsix months, said NetValue. Read More...
View articleUPDATE: WSJ, Washington Post, NYT and others say the pop-up ad firm continues its wrongdoing, despite earlier promises to play nice. Read More...
View articleIs your e-newsletter working? Here’s how to find out. In part one of ’Measuring Success’: quantitative metrics. Read More...
View articleAdding to promising predictions about the battered Internet sector, new research finds that e-mail spending also could be on the rise. Read More...
View articleThe move retreats from a strategy set in motion with the $5.7 billion acquisition of Broadcast.com. Read More...
View articleSmart marketers don't ask IF they should advertise online. They ask HOW. Read More...
View articleRewardsPlus to be first client for NewWorldIQ's CampaignIQ 2.0; Messagizer launches an e-mail campaign that uses printable barcodes; Juxt Interactive ...
View articleLookSmart changed the way it sells its commercial Web site listings, and many are none too pleased.Now, a proposed class action lawsuit has been filed...
View articleAre your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Read More...
View articleContinuing the discussion of attracting online seniors -- America's fastest-growing and freest-spending demographic -- to your site, Susan shares your...
View articleYou launched four or five years ago. Is your site still in synch with your brand? Read More...
View articleIn its second acquisition in as many months, the Newport, R.I., marketing technology firm buys Takira, of San Francisco. Read More...
View articleAtlas DMT enhances product with WARP; NYTimes.com looks to promote 'Sessions'; DoubleClick Taps Speedera. Read More...
View articleStill, the year's revenue will be down from 2000. Read More
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