If the 30-second television spot is dead, can the Internet offer something more effective? Read More...
View articleACNielsen finds that Internet users -- and even non-users -- aregenerally viewing the channel with optimism. Read More...
View articleWhat you’re sending out says a lot about your relationship with your email recipients. Read More...
View article24/7 Real Media makes seven senior sales hires; IconMedialab launches a Web presence for The Songwriters Hall of Fame; Agency.com launches a site for ...
View articleCiting 'business strategy' differences, the Internet investor pulls its offer to buy the remainder of the ad technology firm. CMGI execs also quit Eng...
View articleThe vodka maker continues its online advertising efforts by incorporating elements of its offline campaign online. Read More...
View articleIn the trade association's largest effort to date, a multi-million dollar campaign pitches Internet advertising's ability to boost brands and sales. R...
View articleAs financial troubles persist, the nation's No. 4 wireless carrier looks to promote its upcoming advanced network with a movie marketing partnership. ...
View articleCould Macromedia's recent moves to expand Flash as a development tool pose a threat to a certain other software company? Read More...
View articleRevenues for the Singapore's storage management software marketincreased by US$5 million in 2001, said IDC. Read More...
View articleIf we can’t agree on opt-in versus opt-out, how will we stop spam? Read More...
View articleNot yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Read More...
View articleUPDATE: Ever wonder what interactive advertising will look like in 52 years? Read More...
View articleThe online ad industry's biggest show refocuses on the small things. Read More...
View articleLike it or not, first impressions are often based on looks alone. Here's how to show your site's best face. Read More...
View articleMany Internet users and online consumers are looking at sites with skeptical eyes, and questioning the credibility of Web content. Read More...
View articleVirgin Mobile USA hopes Sprint's technology plus Virgin's brandingexpertise equals a hit in the teen market. Read More...
View articleEyeBlaster launches an interactive campaign; Pro Active International and CoolCapital jointly launch a new media consultancy for the public sector; Ra...
View articleInternet and technology publisher snaps up the remaining assets ofJupiter Media Metrix for $250,000. Read More...
View articleWhen dollars and cents aren't the only metric: tracing the value of intangibles. Read More...
View articleDespite new standards, appending email addresses is a questionable practice. Read More...
View articleEfforts to establish consistent wireless privacy practices get a boost, as the Mobile Marketing Association agrees to assist. Read More...
View articlePity the poor text link, which garners not a fraction of the attention it so richly deserves. Read More...
View articleOnline ad veterans say the economy is discouraging agencies from delvinginto Web media, and under-developed tools make it harder still to persuadebuye...
View articleIf the CRM software craze is over, what's next? The third of a three-part series on the future of CRM applications. Read More...
View articleA study finds that site visitors are often top customers; ValueClick's CFO departs for another opportunity; Aptimus enters the e-mail append business....
View articleArizona-based Go Daddy negotiates a deal that prohibits VeriSign from sending its controversial domain name expiration notices to anyone. Read More...
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