Movie critics chatter about the film's depiction of personalization gone too far. Jack's worried, too, but not about that aspect. Read More...
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View articleThe seemingly good news continues from industry leaders -- but executives trim earlier expectations for coming quarters. Read More...
View articleUPDATE: The announced deal had been positioned as a way to helpVeriSign better monetize its domain registration business. Read More...
View articleThe pressure tightens on unscrupulous marketers, as the Japanese government's efforts follow EUmoves to curb unsolicited commercial e-mail. Read More...
View articleInternet-enabled offices in the U.K. are finding that abuse is prevalent, with most of the issues relating to online pornography Read More...
View articleMethodMail follows a six-step approach to email campaign development: planning, creative and messaging, testing and transmission, data tracking and me...
View articleUnsolicited email from adult-oriented Web sites has increased 450 percent since June 2001, according to BrightMail. Read More...
View articleIs your e-newsletter working? Here’s how to find out. In part two of ’Measuring Success’: qualitative metrics. Read More...
View articlePaid listings, sponsored search and fee-based services help the industry bellwether return to profitability while online advertising remains sluggish....
View articleImagistic signs six clients; Scott Storrs and June Ross form new creative boutique; e21corp partners with Chugai. Read More...
View articleFederal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...
View articleFor too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame. Read More...
View articleFinger-pointing investors admit to not doing their homework, but few share the blame for their stock market losses. Read More...
View articleThe moves, which will spawn a new TV ad and joint marketing alliance, seek to promotethe company's products for college students and HR departments. R...
View articleAmid turmoil in the cable industry, Cablevision seeks to promote its Internet access unit with newofferings and new spots. Read More...
View articleApple's recent anti-Microsoft campaign illustrates how negative advertising can yield positive results for your brand. Read More...
View articleHow do you create content your inner 10-year-old would refer to as 'really tight, dude'? Susan offers some tips for appealing to under-12 Netizens. Re...
View articleWould you hire a lawyer to build your branding campaign? Then why let them write copy on your site? Read More...
View articleThe giant in PC processors looks to new executions in its largest-ever ad campaign, supporting its foray into the enterprise market. Read More...
View articleSomething's got Seana steamed, and it's not the weather. She can't believe that misconceptions about interactive media stubbornly persist. Read More...
View articleEasy installation and flexibility are among the reasons for theincreases in broadband and wireless consumer networks. Read More...
View articleDow Jones' foray into online recruitment will serve as the centerpiece of a new advertising agreement with Lucas Group. Read More...
View articleYour Web site’s not even trying to capture leads or build your opt-in email list? Encourage opt in through your site. Here’s how. Read More...
View articleThe former highflying Alley portal sells off its flagship assets in order to focus solely on wireless markets. Read More...
View articlePoindexter Systems hires Rich Person as chief executive officer; Silverpop Systems adds agencies and consultancies to its dynamic marketers program; C...
View articleThe trend comes as Web publishers seek to pitch at-work audiences to advertisers. Read More...
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