Gateway Launches School-Focused Ads
Media

Gateway Launches School-Focused Ads

24y Christopher Saunders

Gateway Launches School-Focused Ads

Following a lackluster quarterly performance, the PC maker turns its hopes to third quarter. Read More...

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Data: The Missing Link
Email

Data: The Missing Link

24y Barry Stamos

Data: The Missing Link

Don't be afraid to collect data from your customers. It could be the most important tool you have. Read More...

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Earthlink Wins $25 Million in Spam Suit
Media

Earthlink Wins $25 Million in Spam Suit

24y Christopher Saunders

Earthlink Wins $25 Million in Spam Suit

Though it might never see the money, the ISP sees a victory in its attempts to thwart bogus and bulk e-mail offers. Read More...

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Physicians' Net Usage Up
Audience

Physicians' Net Usage Up

24y Robyn Greenspan

Physicians' Net Usage Up

The availability of online medical information, coupled with droves of surfing patients, has resulted in an increase in online hours for doctors. Read...

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Let's Get Analytical
Marketing

Let's Get Analytical

24y Jeremy Lockhorn

Let's Get Analytical

When it comes to Web marketing, ignorance is not bliss. Read More

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Real-World Email Client Usage: The Hard Data
Email

Real-World Email Client Usage: The Hard Data

24y Edward Grossman

Real-World Email Client Usage: The Hard Data

What email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey....

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A 'Dear John' Letter to Affiliate Merchants
Marketing

A 'Dear John' Letter to Affiliate Merchants

24y Jim Kukral

A 'Dear John' Letter to Affiliate Merchants

The support and creativity -- the excitement -- has gone out of our relationship. Read More...

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Branding As a Simple Science
Analytics

Branding As a Simple Science

24y Bryan Eisenberg

Branding As a Simple Science

Bryan offers the three key elements to understanding -- and implementing -- branding. Read More...

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Execs and Accounts for July 19, 2002
Media

Execs and Accounts for July 19, 2002

24y Zachary Rodgers

Execs and Accounts for July 19, 2002

Razorfish wins big government contract; Mike Drexler named to the board of directors of Poindexter Systems; Nike launches a site for its ACG brand. Re...

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Partner's Woes Prompt DoubleClick Asia Revamp
Media

Partner's Woes Prompt DoubleClick Asia Revamp

24y Christopher Saunders

Partner's Woes Prompt DoubleClick Asia Revamp

Control will be offered to regional office heads due to the meltdown of Asiacontent.com. Read More...

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Google Bumps Overture From Jeeves
Media

Google Bumps Overture From Jeeves

24y Christopher Saunders

Google Bumps Overture From Jeeves

Ask Jeeves and Google anticipate $100 million in revenue coming from deal over three years. Read More...

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Study: Major Sites Missing Out on B2B Ad Dollars
Media

Study: Major Sites Missing Out on B2B Ad Dollars

24y Christopher Saunders

Study: Major Sites Missing Out on B2B Ad Dollars

Subscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Read More...

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Telecommuting Gains Ground
Audience

Telecommuting Gains Ground

24y Robyn Greenspan

Telecommuting Gains Ground

Many Americans feel that a more productive and happier worklife can bebetter achieved at home. Read More...

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IM, Other Technologies Displacing Long Distance
Marketing

IM, Other Technologies Displacing Long Distance

24y Bob Woods

IM, Other Technologies Displacing Long Distance

More people than ever are eschewing long-distance calls foralternative forms of communication like e-mail and IM when they reach outand touch someone,...

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In an Ethically Muddled Environment, Transparency
Marketing

In an Ethically Muddled Environment, Transparency

24y Pamela Parker

In an Ethically Muddled Environment, Transparency

Practice full disclosure to win and keep customers. Read More...

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For Better Email Results, Survey Your Audience
Email

For Better Email Results, Survey Your Audience

24y Jeanne Jennings

For Better Email Results, Survey Your Audience

Want to know what your email recipients want? Just ask! Read More...

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Please Don't Shoot the Customer, Part 1
Analytics

Please Don't Shoot the Customer, Part 1

24y Arthur O'Connor

Please Don't Shoot the Customer, Part 1

Customer profitability management: the trends, case studies, and solutions. Part one of a three-part series. Read More...

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MTU Dreams Shattered by Sobering Realities
Data insights

MTU Dreams Shattered by Sobering Realities

24y Christopher Saunders

MTU Dreams Shattered by Sobering Realities

According to In-Stat/MDR, the dream of an effortless, ultra-profitablebroadband business focused on multi-tenant structures has proven to be amyth. Re...

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Campaign Management Just Got Easier
Media

Campaign Management Just Got Easier

24y Tessa Wegert

Campaign Management Just Got Easier

Overworked? Don't despair. Publishers are rolling out tools to make campaigns much easier -- and more cost-effective -- to manage. Read More...

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AOL COO Stepping Down
Media

AOL COO Stepping Down

24y Kevin Lee

AOL COO Stepping Down

UPDATE: Robert Pittman, COO of AOL Time Warner and interim chief of America Online, will leave the company once a new CEO of theAmerica Online divisio...

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CMR, comScore Extend Alliance
Media

CMR, comScore Extend Alliance

24y Christopher Saunders

CMR, comScore Extend Alliance

A month after each made an acquisition, the two research playerslook to strengthen their ties. Read More...

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Cox, McCann in iTV Ad Deal
Media

Cox, McCann in iTV Ad Deal

24y Christopher Saunders

Cox, McCann in iTV Ad Deal

The deal will test VOD advertisements for advertisers including Coca-Cola. Read More...

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Broker First, Web Second
Marketing

Broker First, Web Second

24y Robyn Greenspan

Broker First, Web Second

A survey of high-income professionals revealed reliance on their professional advisors, but online sources rank highest for independent research. Read...

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B2B Email How-To’s: From Planning to Creative, Part 1
Email

B2B Email How-To’s: From Planning to Creative, Part 1

24y Karen Gedney

B2B Email How-To’s: From Planning to Creative, Par...

From making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Read More...

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NetInfinium
Email

NetInfinium

24y Team ClickZ

NetInfinium

NetInfinium offers a variety of products and services for email marketers. Read More...

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Iterative Design Can Be Lazy Design
Marketing

Iterative Design Can Be Lazy Design

24y Gerry McGovern

Iterative Design Can Be Lazy Design

You're in charge of a large Web site. Need help to make it better? Develop a common set of design standards, so your site will be easier and more cost...

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Scient Files Chapter 11, Sells Assets
Media

Scient Files Chapter 11, Sells Assets

24y Erin Joyce

Scient Files Chapter 11, Sells Assets

Long-term obligations and a cash crunch push the interactive agency into bankruptcy and an eventual asset sale to SBI and Company. Read More...

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