Would you tell a car salesperson how much you're willing to pay? Well, that's basically what Overture wants you to do. Read More...
View articleThe move follows CNN's lead as the media giants look to better monetize their online properties. Read More...
View articleAlmost half of all the adult Internet users in the U.S. surf the Web for online job information – with many of them clicking onto Monster.com. Read Mo...
View articleGreat copy is the sum of all the words, not just the power or buzz words. Read More...
View articleAmerica Online's new search engine is unveiled on the same day news emergedthe Justice Department would join the SEC probe of the company's accounting...
View article'Not all loyal customers are profitable, and not all profitable customers are loyal,' says the Harvard Business Review. Seana has the numbers to back ...
View articleThe online yellow pages publisher is banking that streaming video will prove a lucrative value-add to its listings. Read More...
View articleAOL Time Warner's four big mistakes -- and how to avoid them. Read More...
View articleCutting edge design, floating windows, rich media ads -- AOL's latest e-mail client helps explain why 'fat' client applications are coming back. Read ...
View articleThe move comes amid continued struggles by the ISP and portal play. Read More...
View articleIn-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective business broadband op...
View articleDon't reinvent the wheel on your Web site -- or change the rules of the road. Read More...
View articleBuild an email program targeting unknown customers yet appropriately integrating information from every division. Sound challenging enough? Read More...
View articleSurprise! After a year of restructuring in order to cope with the collapse in ad dollars, the tech publisher looks at an expedited reorganization. Rea...
View articleJuxt creates promo site for Boston Brewing Company; True North makes shifts in its New York office; MaxWorldwide tries to shore up confidence in its f...
View articleSubscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Read More...
View articleMaybe you're obsessed with every minute detail of your site, but your customers probably couldn't care less. Read More...
View articleThe rivalry with Eyeblaster and Bluestreak mounts, as the creator of the Superstitial adds Ad4Ever 'takeovers' to its format roster. Read More...
View articleThe company says its audience finds the format annoying -- and that it hurts advertisers' brands. Read More...
View articleThe arrangement could presage further alliances between CRM players and e-mail specialists. Read More...
View articleWe ran the numbers. We didn’t come up with a way to end spam, but the line of attack is clearer. Read More...
View articleBut the latest installment of Brand Keys' user surveys suggests that there's plenty of room for competition. Read More...
View articleThe two paid listings veterans post promising numbers, though the looming presence of Google and questions about fees could weigh on future performanc...
View articleE-tailers are making astonishing discoveries (that retailers have known about for years and years). Read More...
View articleA well-planned B2B campaign triples the average click-through rate. Read More...
View articleYou may not love pop-unders, but Orbitz's careful, creative approach to the less-than-popular ad format could make you at least hate them a little les...
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