We have very few truly proven ad formats online, and already publishers are abolishing them. Read More...
View articleIf publishing your own e-newsletter sounds onerous, try piggybacking on someone else’s success. Read More...
View articleThe inquiry comes following four lawsuits and a U.S. Postal Inspection investigation. Read More...
View articleStriking a balance between marketers' and consumers' needs isn't going to be easy. Read More...
View articleWhat do taxpayers get for in return for footing a very hefty ad budget? The creative's online, so Tig took a hard look. Read More...
View articleGunning for profitability, the Web ad server continues its streak of wins. Read More...
View articleThe move looks to better segment and target audiences for advertisers. Read More...
View articleAlthough July showed the lowest number of job cuts in 14 months in theU.S., the dot-com sector suffered yet another blow, with layoff figures jumping ...
View articleBulkRegister, one of several registrars which sued VeriSign for 'domainslamming,' will reimburse customers who mistakenly switched their accounts. Rea...
View articleA search engine conference in Australia sheds light on SEM issues and capabilities as global competition heats up. Read More...
View articleAptimus recruits Chris Redlitz and Tom Soevyn to sales leadership posts; CEO of FindWhat.com becomes chairman as well. Read More...
View articleSmall- and medium-sized American companies spent more than $1.3 billion in the last year on software that automates SFA, CRM, ERP, and SCM functions. ...
View articleThe move boosts Yahoo!'s wireless foothold in Europe. Read More...
View articleThe $17.7 million acquisition continues the company's efforts to mop up the Web measurement field. Read More...
View articleMonster's parent company loses its No. 2 executive, who wants a shot at being Chief Monster elsewhere. Read More...
View articleUPDATE: The former USA Interactive exec will immediately confront myriad troubles at AOL Time Warner's Internet unit. Read More...
View articlePublisher poo-poos pop-ups. Smart move -- or are formats only as good as advertisers who use them? Read More...
View articleThe move adds to the teen and young-adult marketer's cross-media portfolio of services. Read More...
View articleSpots will feature The Beatles' 'All Together Now'. Read More...
View articlePut away that wallet! Build a brand from zero -- on a near-zero budget. Read More...
View articleYou find it funny, but your readers cringe. Don't let this happen to you. Read More...
View articleAdvertising failure rate: 97 percent. Beat the odds with permission-based email. Read More...
View articleYou'd think the slow economy would put the brakes on technological progress, but fear can be the strongest of motivators. Read More...
View articleMindArrow Systems to provide Mazda with marketing software; Orbitz partners with Spa Finder on new micro-site; BMW films nabs directors for next round...
View articleThe move links demographic and geographic data to specific households. Read More...
View articleAutomakers buy 10 times the rich media impressions than other industries, according to Nielsen//NetRatings. Read More...
View articleThe move consolidates the e-mail ASP with its technology provider, which is looking to expand its list hosting business. Read More...
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