Just because you're selling a 'boring' product doesn't mean your marketing has to be stale and stuffy. Read More...
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View articleMitsui and Co. takes a stake in, and forms a partnership with, the New York-based e-mail player. Read More...
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View articleBuild an email program targeting unknown customers yet appropriately integrating information from every division. Sound challenging enough? Read More...
View articleThe company will team with FindWhat, and follow in the footsteps ofOverture and Google. Read More...
View articleAgency.com acquires assets and clients of digital marketer Overture hires a new and senior VP to its affiliate business group Read More...
View articleThrough a deal with Avesair, MSN moves to make mobile a more important part of its strategy. Read More...
View articleThings may be looking brighter for the ad world as a whole, but the Internet is still struggling. Read More...
View articleIf you want to tap into the real power of the Internet, don't focus on bits and bytes. Read More...
View articleLast minute deals and pricing creates a surge in traffic to airline sites. Read More...
View articleBy linking with MAD Magazine and other sister brands for the launch, the media conglomerate seeks to spread the new music player -- which could serve ...
View articleIAB names Glenn Pagan as vice president of sales; MaxWorldwide adds two to board of directors; TBC launches an online campaign for the Mashantucket Pe...
View articleIrritated users equal unhappy advertisers. Why is user experience still an afterthought? Read More...
View articleIt's unappetizing, but swallowing your editor's medicine produces healthier copy. Read More...
View articleAd formats looking all-too familiar? Rob reviews new tools and approaches to benefit you and your customers. Read More...
View articleThe children's toy manufacturer again looks to reach its target online. Read More...
View articleIf you're still bragging about how many affiliates you have, you've missed the boat. Read More...
View articleEighteen months after the IAB introduced larger ad formats, they still represent a slim share of online ads in Europe. Read More...
View articleThe niche ad serving play is targeting advertisers, agencies,servers and newspaper Web site publishers. Read More...
View articleUsing extrapolation instead of straightsurveying, the IAB reports online ad revenue declines in Q1. Read More...
View articleFor laughs, let’s cross an email campaign with the telephone.... Read More...
View articleThe researcher will monitor the impact that personal video recorders have on television watching, though full-fledged reporting presents greater diffi...
View article24/7 Real Media stung by Mail sale; ValueClick integrates BeFreeahead of schedule; iVillage looks to offline revenues. Read More...
View articleThe handheld market in Asia has contracted along with the rest of the world as the gloomy economy continues to prevail. Read More...
View articleCustomers need needs-based browsing. Your site does, too. Read More
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