Smart marketers learn to use ’smart’ newsletters. Click-through, open rate, and other traditional metrics are left in the dust. Read More...
View articlePaying for placement? A step-by-step guide to Google and Overture's guidelines. Read More...
View articleThe DMA's Association for Interactive Marketing hunts for a new executive director. Read More...
View articleRecent debate about consumer distaste for pop-ups skirts the real issue. Read More...
View articleContinuing moves by rival publishers to work together in a tough economic climate, the move will see the two companies together selling inventory on t...
View articleWith one in four employees addicted to the Internet, Websense leads the charge in alerting corporate America that all that friendly, time-consuming We...
View articleMonths after abandoning its plan to acquire L90, the Web publisher launches a unit to promote its clients and its paid sites via affiliates. Read More...
View articleCarat Interactive tapped by Hyatt to create an interactive campaign; ABC enlists EyeWonder to promote on-demand streaming video; ePrize launches sever...
View articleTargeted specifically to parents, home individuals, and small work groups, MiserMail claims the ability to remove up to 99 percent of spam and porno f...
View articleOpt In Inc. offers experience, technology, and talent to help marketers create, deliver, and track captivating and effective email marketing campaigns...
View articleListrak is an e-relationship platform for maintaining customers and obtaining new ones through the interactive influence of email messaging. Read More...
View articleFor business professionals, spam is a huge problem that causes clogged in-boxes and wastes many hours of productive time. Many are turning to blocklis...
View articleNo one spells or types flawlessly. Smart marketers take human foibles into consideration when developing a URL strategy. Read More...
View articleThe agreement follows on a successful series of one-day promotions last year, and continued troubles in the air travel industry. Read More...
View articleWant audio and video? Want to download music to a PC, PDA, or other device? Yes? You're a 'streamie.' Read More...
View articleSilverCarrot aims to beef up its database by acquiring a smaller competitor, Milesource. Read More...
View articleThe startup hopes to move from online warranties to marketing. Read More...
View articleBrought to you by...? Susan's take on this summer's big budget campaigns? Might be a good idea to invite the online and offline folks to the same comp...
View articleIf it’s not segmented, targeted, and data-driven, it’s spam -- no matter what the medium. Read More...
View articleBorrowing on efforts begun by TRUSTe and MAPS, the new firm looks to provide verification for e-mail -- but could pose headaches for some marketers. R...
View articleMany consumers are hitting the Web instead of the beach, buying up computer hardware and travel-related services. Read More...
View articleThe ISP will offer users an application that nixes pop-ups and pop-unders, and plans to highlight the service in its newest campaign. Read More...
View articleA handful of major brands are proving to be adept in protecting their brand names from cybersquatters and ensuring consumers know where to find them o...
View articleWho's the drug dealer? Unethical (if not downright illegal) pharmacies flourish on the Web -- thanks to portals, search engines, and legitimate market...
View articleWhat counts? What doesn’t? What are the six pitfalls in measuring the open rate of your emails? Read More...
View articleCredibility counts. On your site, for your brand, and for marketing as a profession. Marketers, can you explain your job credibly? Read More...
View articleWe're getting reach and frequency tools -- but we need more than just tools. Read More...
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