Designed by Avenue A and White Horse, the online ads come as the troubled retailer looks to reposition itself. Read More...
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View articleLabor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead. Read More...
View articleWhen consumers immerse themselves in your brand: game, set and match. Read More...
View articleQuestion: If you don't have an ad budget to compete with the big boys, how do you level the playing field? Read More...
View articleDell launches BMW giveaway promotion; Thruport partners with UltraDNS; Univision and Verizon team for SuperPages.com expansion. Read More...
View article"Can you find me now?" may become the mantra among cell phone owners as research indicates that location-based services will likely become the next bi...
View articleIt looks like an affiliate program, and it smells like an affiliate program -- but it's multilevel marketing. What's the difference? And which program...
View articleThe controversial advertiser -- notorious for tattooing boxers with its logo -- now will sponsor a pro stock car racing team. Read More...
View article24/7 Real Media lands MarketWatch.com; Kraft taps Atticmedia for movie site. Read More...
View articleOne slip, and your campaign’s sucked into bulk-mail-folder oblivion. Al offers step-by-step spam filter optimization. Read More...
View articleThe online entertainment information publisher will return about $49 million in unused advertising. Read More...
View articleDon't throw yourself at the mercy of algorithmic search engine results. Read More...
View articleA wireless marketer will be forced to pay up for an allegedly misleading campaign, as the threat for mobile spam grows. Read More...
View articleIn its latest extension, the collaboration between the two search firms will continue into 2006. Read More...
View articleDespite low ratings on overall satisfaction, the industry is working on improvements for the upcoming holiday season. Read More...
View articleIn early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophesies? Read More...
View articleManaging messaging is a science for most operations, provided they have theexpertise on hand. When is it a good time to save yourself some hassle and ...
View articleCraft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Read More...
View articleThere's method in an unlikely deal between competitors. Read More...
View articleThe fine print is no place for essential information. Read More...
View articleThe interactive ad world might seem bleak at present, but online ads actually are faring better than last year at this time, according to the research...
View articleSpeed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competiti...
View articlePropelled by IT spending, online trade is poised to grow into the trillions by 2006. Read More...
View articleThe women-focused Web portal loses staff and will undergo a drastic change in its mission. Read More...
View articleThe Federal Election Commission is likely to hear opinions onwhether -- and how -- a controversial campaign finance law applies toInternet advertising...
View articleRazorfish, Harte-Hanks, Aptimus make hires; REVOLUTION Public Relations wins two new clients. Read More...
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