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View article24/7 Real Media rehires an old hand as chief revenue officer; Viewpoint hires Larry Allen as VP of ad products; ForSaleByOwner.com signs paid search d...
View articleInstant messaging has been around for years. The practice of using IM to reach customers, though, is very new. But movement is being made in this aren...
View articleWe've seen Old Media both blunder and succeed online; get ready for a switcheroo. Read More...
View articleProving that Internet users are more than "mouse potatoes" are estimates that 10 million Americans are surfing from cell phones or PDAs, and nearly 19...
View articleSummer 2002 as a case study? Off the beaten track, but email marketing lessons were learned. Read More...
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View articleThe automaker will extend its brand and its BMWfilms.com effort to the silver screen, in connection with Microsoft's promotion of its new media format...
View articleThe company will allow recipients to impose fines on senders of unwanted mail. Read More...
View articleWhen you make a network buy, you're putting the fate of your campaign in someone else's hands. Read More...
View articleAs it revs up for updates to its Web service, Microsoft firesanother controversial shot at rival portals Yahoo! and AOL. Read More...
View articleDoubleClick's DART for Advertisers to be offered through all Publicis Groupe affiliates; Forbes.com taps Tacoda for creation of profile-based audience...
View articleInfoSpace inks a deal to fold the new-age search engine into a re-launch one of the Web's first search properties. Read More...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleSix steps to getting it together: Combine your e-newsletter with a microsite for deeper loyalty and stronger branding. The whole is more than the sum ...
View articleCalling the medium 'inherently deceptive,' consumer advocates submit new measures to FTC to attack unsolicited commercial e-mail. Read More...
View articleThey represent a minority of the Web's inventory, but eighty percent of all pop-up and -under ads are served by 3 percent of the Internet's advertiser...
View articleChanges will be made to America Online's ad sales organizations and its Business Affairs unit, according to the Journal. Read More...
View articleYour bill may say CPC, but is it really? Read More
View articleMany small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...
View articleTime spent with European media spawns ideas for cutting through the clutter. Read More...
View articleMaxWorldwide promotes Bill Wise to chief operating officer; Terra Lycos deploys CheckM8 on its network; Commission Junction picks up Wall Street Journ...
View articleWeb surfers say they look down on brands that advertise on cluttered sites, according to a survey by BURST! Media. Read More...
View articleAgency.com's Kyle Shannon to step down; Bluestreak to donate its IonMail platform to the Ad Council; Bigfoot Interactive adds Ray Butkus to board of d...
View articleThe move comes as Web analytics players look to beef up ROI reporting. Read More...
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