Americans' short attention spans have another challenge: How to watch TV andsurf the Internet at the same time? Read More...
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View articleSmall steps, big returns. You’d be marketing by email but you don’t have a list? So much for that excuse. Read More...
View articleGoogle appoints Christopher Theodoros to lead ad agency relations worldwide; High Voltage Interactive opens an office in New York; Agency.com launches...
View articleThe chipmaker launches a massive advertising campaign hell bent on grabbing more mind-share away from Intel. AMD Delays Hammer, Barton Chips Read More...
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View articleThe move would save millions by canceling a year-oldadvertising agreement. Read More...
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View articleShades of 'Star Trek' and '2001: A Space Odyssey' permeate the company's first television work in more than a year. Read More...
View articleWhen you gather subscribers for a newsletter or marketing missive, remember the transaction is give and take. Read More...
View articleSimple doesn't always mean easy. The obvious is too often overlooked. Bryan offers seven basic (yet crucial) tactics to persuade prospects to buy. Rea...
View articleThe good news: almost every Internet user has an active e-mail account. The bad news: many of the incoming messages are unsolicited. Read More...
View articleTechnology from the Maynard, Mass., firm allows the cable operator insert local ads on its digital networks. Read More...
View articleAOL to Promote 'Red Dragon;' 'McDonalds, ABC.com in Promo Deal;' 'Brilliant Digital: One Billion Served'. Read More...
View articleIAB launches a redesigned site; Gregory FCA signs eight new clients Read More...
View articleThe company says the appointment is an indication of its continued confidence in joint on- and offline advertising deals. Read More...
View articlePop-up ad blockers are commonplace. Online advertisers need new methods. How about a tried-and-true concept -- respect? Read More...
View articleFact or fiction? There are rumblings on message boards that pay-per-click numbers might be artificially inflated. What's your experience? Read More...
View articleAs the company and its customers investigate how spammers may have gotten e-mail addresses, mailers continue wrangling with larger issues. Read More...
View articleGetting personal with spammers: Jeanne’s email from spammers who lament their tactics don’t work. What better business case for opt-in? Read More...
View articleIn early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophesies? Read More...
View articleThat's good news for Web publishers and ad-sellers, who are pitching the workplace audience as the Internet's selling point. Read More...
View articleExpect to see Homer and the rest of Fox's television season permeate the pages of Yahoo! in a giant Fall advertising blitz. Read More...
View articleWant blanket coverage or micro-niche targeting? Using new ad formats? Want to geotarget? Here's how to find an ad network that can handle your campaig...
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