Is Email Marketing Hurting Your Business?
Marketing

Is Email Marketing Hurting Your Business?

24y Declan Dunn

Is Email Marketing Hurting Your Business?

Warning: Super affiliate emails may be hazardous to your company's health. Read More...

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Site Specific
Marketing

Site Specific

24y Rebecca Lieb

Site Specific

Construct a two-way street between your online and offline marketing efforts. Read More...

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BT Spending Big Bucks on Broadband
Media

BT Spending Big Bucks on Broadband

24y Christopher Saunders

BT Spending Big Bucks on Broadband

After a dismal year of debt-wrangling and restructuring, the company has high hopes forwiring Britain with ADSL. Read More...

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High-Speed Connects High-Income Homes
Data insights

High-Speed Connects High-Income Homes

24y Robyn Greenspan

High-Speed Connects High-Income Homes

Broadband is the connection of choice for high-earning U.S. households, with cable modem maintaining the top spot over DSL. Read More...

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Online Privacy Bill Stalls In Senate
Media

Online Privacy Bill Stalls In Senate

24y Matthew G. Nelson

Online Privacy Bill Stalls In Senate

Bad timing seems to be derailing Senate debate over a controversial online privacy bill that would force companies to allow their online customers to ...

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Washingtonpost.com Throws Ad Dollars Behind Jobs Site
Media

Washingtonpost.com Throws Ad Dollars Behind Jobs Site

24y Christopher Saunders

Washingtonpost.com Throws Ad Dollars Behind Jobs S...

The move seeks to stave off competition from HotJobs and Monster. Read More...

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Execs and Accounts for September 20, 2002
Media

Execs and Accounts for September 20, 2002

24y Zachary Rodgers

Execs and Accounts for September 20, 2002

ComScore Networks hires Lynn Bolger as executive VP of agency development; YM magazine and Billboard magazine dip their toes into the mobile services ...

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Are We There Yet?
Analytics

Are We There Yet?

24y Bryan Eisenberg

Are We There Yet?

Usability experts' focus on download speed is sorely misplaced. Read More

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SuSE eMail Server: Best of Show?
Email

SuSE eMail Server: Best of Show?

24y Carla Schroder

SuSE eMail Server: Best of Show?

Give SuSE’s Linux-based eMail Server fifteen minutes, and it willgive you a full-featured mail and group calendaring setup with a Web front end that ’...

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Email Versus Direct Mail: A Head-to-Head Test
Email

Email Versus Direct Mail: A Head-to-Head Test

24y Heidi Anderson

Email Versus Direct Mail: A Head-to-Head Test

Result? An 890 percent cost-per-lead gap for one marketer. Guess which method came out ahead? Read More...

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Training Media Buyers for Success
Media

Training Media Buyers for Success

24y Tessa Wegert

Training Media Buyers for Success

A step-by-step guide for agencies and bosses with new hires. Read More...

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Survey: Consumers Don't Mistake Mail for Spam
Media

Survey: Consumers Don't Mistake Mail for Spam

24y Christopher Saunders

Survey: Consumers Don't Mistake Mail for Spam

A new study from Harris Interactive suggests that while consumers hate spam, they still appreciate and respond to commercial e-mail marketing. Read Mo...

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Your Website as a Narrative Device, Part 3: Micronarratives
Analytics

Your Website as a Narrative Device, Part 3: Micronarratives

24y Jack Aaronson

Your Website as a Narrative Device, Part 3: Micron...

How to use reviews, testimonials, products guides and opinions to appeal to 'Everyman' and 'Experts-Only' buyers. Read More...

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AOL Taps RealNetworks for Streaming Ads
Media

AOL Taps RealNetworks for Streaming Ads

24y Christopher Saunders

AOL Taps RealNetworks for Streaming Ads

The move expands America Online's efforts to deploy more enhanced advertising formats. Read More...

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Consumers Don't Mistake Mail for Spam
Ad Industry Metrics

Consumers Don't Mistake Mail for Spam

24y Christopher Saunders

Consumers Don't Mistake Mail for Spam

A new study from Harris Interactive suggests that while consumers hatespam, they still appreciate and respond to commercial e-mail marketing. Read Mor...

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24/7 Real Media Buys Wireless, Desktop Marketer
Media

24/7 Real Media Buys Wireless, Desktop Marketer

24y Christopher Saunders

24/7 Real Media Buys Wireless, Desktop Marketer

NowMarketing will become associated with 24/7's iPromotions unit. Read More...

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Power-Packed Microsites
Email

Power-Packed Microsites

24y Kathleen Goodwin

Power-Packed Microsites

A microsite isn’t just a landing page. It’s a turbocharged complement to your email newsletter. Read More...

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MindArrow Lands Rich Media E-mail Patent
Media

MindArrow Lands Rich Media E-mail Patent

24y Christopher Saunders

MindArrow Lands Rich Media E-mail Patent

Seeking legal protections remains hot in the online ad sector, as Radical Communication's old application gets approval. Read More...

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Hotmail Users Have A Weapon Against Spam
Media

Hotmail Users Have A Weapon Against Spam

24y Brian Morrissey

Hotmail Users Have A Weapon Against Spam

UPDATE: Microsoft says Brightmail server-side technology will give Hotmail users relieffrom the deluge of unsolicited e-mails they now receive. Read M...

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Mobile Marketing Poised for Takeoff in U.S.?
Media

Mobile Marketing Poised for Takeoff in U.S.?

24y Pamela Parker

Mobile Marketing Poised for Takeoff in U.S.?

Marketers are moving to capitalize on the ubiquity of mobile phones, saying the devices offer a direct, personal and interactive link to potential cus...

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Execs and Accounts for September 18, 2002
Media

Execs and Accounts for September 18, 2002

24y Zachary Rodgers

Execs and Accounts for September 18, 2002

EyeWonder appoints Michael McMullen to its board of advisors; Winstar Interactive Media is tapped by Sony Pictures Digital Entertainment to rep severa...

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The Overlooked Killer App: Paid Inclusion
Search

The Overlooked Killer App: Paid Inclusion

24y Kevin Lee

The Overlooked Killer App: Paid Inclusion

Don't leave it up to the spiders! Paid inclusion ensures your site will appear in search results. Kevin reviews the four types of paid inclusion progr...

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The Online Branding Hub
Marketing

The Online Branding Hub

24y Jeffrey Graham

The Online Branding Hub

How much of the marketing budget goes online? First, understand what online advertising can do for the brand and how to play it off the media mix. Rea...

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LookSmart Renews AltaVista, Expands MSN Deals
Media

LookSmart Renews AltaVista, Expands MSN Deals

24y Christopher Saunders

LookSmart Renews AltaVista, Expands MSN Deals

The agreements continue as search engines jockey to lock in distribution agreements. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

UPN launches rich media ad campaign; Marketleap to resell Inktomi paid inclusion; Trend Micro to sponsor tournament; TMP Directional Marketing taps Tr...

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Fandango Looks for Some Synergy
Media

Fandango Looks for Some Synergy

24y Beth Cox

Fandango Looks for Some Synergy

The movie ticketing operation works a deal with e-commerce outsourcer UCS and Buy.com that will help market movie-related merchandise to ticket buyers...

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Teaching New Dogs Old Tricks
Media

Teaching New Dogs Old Tricks

24y Seana Mulcahy

Teaching New Dogs Old Tricks

Online's more mainstream, so mainstream rules apply even more. Read More...

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