DraftDigital launches a Spanish language version of Tequila producer Jose Cuervo's Web site; Bluestreak creates an online sweepstakes on behalf of new...
View articleHas interactive marketing failed? No, but our industry has. We can't communicate externally -- or even among ourselves. Read More...
View articleGood news for Web marketers and e-tail plays. Read More...
View articleThe company signals a new maturity in its targeted ads by wooing pharmaceutical companies for its revamped Yahoo! Health portal. Read More...
View articleAffiliates, are merchants eating your cookies and not even leaving you crumbs? Read More...
View articleEverything's measurable -- but don't measure everything. Define what you need to know to meet your objective. Read More...
View articleMany business and personal computer users have been victims of cyber infiltrations, yet few do much more than use antiviral software and firewalls for...
View articleThat means more spam, lower productivity, and potentially higher costs for enterprises, marketers and ISPs. Read More...
View articleImagistic hires one and loses one; Thomas O'Leary named vice president of local ad sales for Jumpstart Digital Marketing; DraftDigital launches new fe...
View articleAn agitated investors group is looking to take control of the troubled ad seller. Read More...
View articleThat means more spam, lower productivity, and potentially higher costs for enterprises, marketers and ISPs. Read More...
View articleThey provide information online. New tech solutions mean publishers could get the information they need to attract sorely needed ad dollars. Read More...
View articleTrend Micro provides antivirus and content security software and services. Read More...
View articleAn online network breaks new ground in media. This time, even the users are happy. Read More...
View articleThe two companies will jointly market the Times' Electronic Edition and Hoover's business information service. Read More...
View articleThe cable technology and programming giant reveals its plan for dominating interactive TV advertising and commerce. Read More...
View articleSmall gains in IT budget allocations are evident, particularly in the areas of hardware, optimization and CRM apps, and marketing. Read More...
View articleIn early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophecies? Read More...
View articleThe exclusive deal is good news in an otherwise troubled niche. Read More...
View articleThe tried-and-true technique of couponing can be turbocharged with email. Read More...
View articleFocus on ROI will drive software spending despite current ad industry woes, according to Forrester and the ANA. Read More...
View articleYour message must get prospects to act now . Copy techniques that inspire urgency. Read More...
View articleNothing's a headache like... success. Can Google survive its own popularity? Part two of a two-part series. Read More...
View articleA DoubleClick study tracks online ads' effectiveness for a drug manufacturer, while research firms gear up for ROI analysis. Read More...
View articleAdvertising.com adds Doug McFarland and Ken Evans to its executive team; Studio Module launches a new identity for Veridiem; Juxt Interactive hires Je...
View articleAmerica Online's cross-media deals could come under scrutiny as criminal charges are levied in the Web advertising and stock fraud scandal. Read More...
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