24/7 Real Media U.K. inks iTV serving deal; Interep to rep wireless; and Eyeblaster and Eyewonder team. Read More...
View articleThe news comes amid growing efforts to offer consumer and enterprise solutions for controlling unwanted commercial e-mail. Read More...
View articleNothing could match to power of Boomer market... until their (cyber)kids grew up. Read More...
View articleWhat language does your brand speak? Do your customers understand it? Read More...
View articleListDriver, targeted at list owners, brokers and managers, will integrate with DARTmail. Read More...
View articleAt sea about monetizing content? Become a sailor: Learn navigation, use your compass, and know the waters your sailing in. Read More...
View articleYou’ve got mail (if it’s OK with Big Brother)! Read More...
View articleThe campaign will promote Chrysler's vehicles, while new reports suggest that Oxygen Media also is being considered in AOL's internal accounting inves...
View articleThe effort looks to promote the Profile 4 by attacking a smaller player, as PC sales remain lukewarm across the board. Read More...
View articlePricing yourself out of business in tough times? Interactive needs an economic model not based on traditional agency billing. Read More...
View articleThe company concludes one of the final investigations into its privacy practices, and will open its database to profiled consumers. Read More...
View articleBryan isn’t sure if he trusts the ’Trusted Sender’ idea. Read More...
View articleThe Federal Election Commission gives Target Wireless an exemption on disclaimers regarding political ads over SMS systems, a move that could unleash ...
View articleThe move is the second time that America Online has agreed to help out its troubled partner in the online yellow pages effort. Read More...
View articleIt's the first time that a spam filter will use the service, and a validation for the e-mail marketing industry's efforts to regulate itself. Read Mor...
View articleGive customers a reason to buy online and they will. Read More
View articleRapp Digital founder J.G. Sandom steps down; ValueClick subsidiary Be Free picks up several clients Read More...
View articleThe consumer data giant looks to move 'You've Been Pre-Approved!' mailings to the Internet. Read More...
View articleThough the technology sector has recently taken an economic downturn, the latest New York Times Job Market survey suggests that if money is the motive...
View articleSure, some of the outdated notions of what an affiliate program should be are disappearing. But that's good news. Read More...
View articleThe government reports that retail e-commerce sales for the second quarter were up about 24 percent from a year ago. Read More...
View articleIt has hundreds of different types of customers. So, Rubbermaid listened closely to them as it developed newsletter content. Read More...
View articleStories are memorable; they increase interest and understanding and leave deep impressions. Here's how to make your Web site tell a story. Read More...
View articleGotMarketing launches Viral Module; IGN to debut video ads; E*Trade begins Rolling Stones promotion. Read More...
View articleDon't be intimidated by all those fancy online ads. There's room for the little guy, too! Read More...
View articleThe studio looks to create an experience to woo new fans and encourage repeat visits. Read More...
View articleAn online advertising-for-bandwidth agreement may have sparked concern about $49 million in potentially improperly booked revenue. Read More...
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