A 13-year-old boy with a six-figure income just registered at your site. You know he’s lying about something -- but how do you get to the truth? Read ...
View articleDirect marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. Read More...
View articleThe European Union's Parliament sets 'opt-in' as the e-mail marketing standard, but also approves controversial laws affecting ISPs and consumer priva...
View articleMany Americans and Europeans are avoiding the "all work and no play" syndrome by devoting time to computer and video gaming. Read More...
View articleThe format's product line will be organized similarly to Unicast's Superstitial. Read More...
View articleValueClick finalizes several management changes after its completed acquisition of Be Free; L90 has named Craig Swerdloff to run its online direct mar...
View articleA new study by a network security company shows that employees misusing their Internet connections on the job are forging a path for spam to flood int...
View articleMyMailout provides a customized email marketing service that offers building personal email newsletters, flyers, and announcements. Read More...
View articleA reader asked if spamming tastefully is permissible. You wrote in by the hundreds to say no -- and offered dozens of marketing alternatives. Read Mor...
View articleChanging rules in the pay-for-placement search engine world are causing a lot of confusion. Here are some tips for making sense of it all. Read More...
View articleWhere and how does personalization intersect with globalization? Can it help your company do business abroad? Jack got to thinking on a recent trip to...
View articleFacing a financial crisis, the embattled online ad server hopes to come bounding back with an upgraded version of AdManager. Read More...
View articleThe government says retail e-commerce sales in the U.S. grew anestimated 19 percent year-over year to about $9.85 billion. Read More...
View article'The Sum of All Fears' will feature the company's SecurID tag, as product placement for tech brands heats up. Read More...
View articleThe renewal provides a slim measure of comfort for both firms. Read More...
View articleThe huge amount of online health-related information makes it easier for many Internet surfers to play doctor. Read More...
View articleWill Yahoo! pay for search results and stick with Google, or shop around and get paid? Read More...
View articleA class action suit comes on the heels of a controversial direct marketing campaign. Read More...
View articleYahoo! appoints Euro RSCG Worldwide as agency of record for global projects; Amazing Media hires Melissa Boasberg and Jennifer Johnson to management t...
View articleA new technology promises to deliver the skinny on user perceptions of products and brands. Valid research, or another invasion of online privacy? Rea...
View articleDebbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty...
View articleFollowing a relatively successful 2001, the company looks to boost its brand awareness as it faces an expected downturn in sales of its storage softwa...
View articleAn accused domain name hijacker and pop-up ad pusher gets shut down and is forced to return nearly $2 million in wrongfully collected affiliate paymen...
View articleAs the overall server market slowed in 2001, so too did the application server space. Although revenue grew 20 percent reaching $1.18 billion, it was ...
View articleAdComplete.com offers a full line of products serving the online advertising industry. Read More...
View articleNow that information no longer wants to be free, how much is it worth? Read More...
View articleThere's a signpost up ahead. Does it point straight into a branding Twilight Zone or enhance your visitors' experience? Read More...
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